László Újszászi Bogár: Is one “why” enough to convince?
One of the most effective ways of persuasion is to get the person you want to convince to convince himself. At first, this sounds like an extremely difficult task, but in reality it is much simpler than that – László Újszászi Bogár, an expert in persuasion and influence techniques, writes on LinkedIn.
Consider the example of a restaurant that has integrated a very simple trick into its daily operations. The restaurant in question instead of the request “Please contact us by phone to cancel your table reservation” switched to the question “Would you call us if you would like to cancel your table reservation?”.
The result? The rate of no-shows decreased from 30% to 10%. Thus, for example, a loss of income of 12,000 euros resulting from this can be reduced to 4,000 euros per month. It’s no wonder how much a minimal wording change can mean!
Related news
(HU) A pletyka nem mindig rossz – mondja a szociálpszichológus Szvetelszky Zsuzsanna
Sorry, this entry is only available in HU.
Read more >This is how chat programs replace telephone calls
The latest research by the National Media and Communications Authority…
Read more >(HU) Nem a magánélettel kell címlapra kerülni
Sorry, this entry is only available in HU.
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >