Birchbox launches refillable beauty brand Re.fil
As refillable beauty solutions gain traction — from Love Beauty and Planet’s refillable hair care products at Target to Loop’s partnership with Ulta to create reusable containers — Birchbox is launching an in-house brand to tackle similar problems.
The launch is about creating products that are easy for its customers to use and also save them time. Re.fil is also meant to be a simple way for its customers to tweak their beauty routine to be more sustainable.
The Re.fil launch is part of a broader sustainability initiative to reduce waste at Birchbox, including removing 70% of unnecessary packaging from samples by the end of the year, and creating a recycling program for customers’ samples and other products.
Retail Dive
Related news
Coca-Cola Hungary has developed new educational modules on waste circulation
After the online curriculum on the basics of the circular…
Read more >K&H: carbon dioxide emissions do not decrease by themselves
In the absence of a sustainability strategy and concrete carbon…
Read more >Minister of Agriculture: sustainable agriculture and forestry play a prominent role in the fight against climate change
Sustainable agriculture and forestry play an outstanding role in the…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >