Lucozade unveils biggest relaunch to supercharge UK drink sales
Lucozade has unveiled its biggest relaunch in the brand’s history, as it rolls out a new masterboard platform to supercharge sales of its drinks across the UK market.
The “Bring the Energy” campaign, running across TV advertising, social, in-store activation and consumer sampling, looks to unite Lucozade’s three key sub-brands ‘Energy’, ‘Sport’ and ‘Alert’, following the recent launch of Blucozade.
The unifying brand platform was developed after two years of research found that shoppers do not sperate the three drink variants, but instead view them all as ‘Lucozade’.
The campaign will see the first of two new TV adverts airing tonight (12 April) and running throughout the summer selling season, which is part of a multimillion-pound investment for ‘Bring the Energy’.
As part of the relaunch, the Lucozade range has also undergone a redesign featuring an updated logo and packaging which aims to stand out on shelf.
Grocery Gazette
Related news
7-Eleven could re-enter the UK as it eyes European expansion
International convenience chain 7-Eleven could rebuild its presence in the…
Read more >Getir to leave Western Europe
Quick commerce company Getir is preparing to leave all the…
Read more >Aldi to create 5,500 new jobs in the UK this year
In the UK Aldi is creating 5,500 new jobs as…
Read more >Related news
Euro zone inflation was 2.4 percent in April as well after March
In line with analysts’ expectations, annual inflation in the euro…
Read more >K&H: the inflation anomaly is clearly visible, but customers perceive it differently
Although inflation has slowed down a lot, according to the…
Read more >The domestic economy grew by 1.1% in the first quarter
In the first quarter of this year, the performance of…
Read more >