Lucozade unveils biggest relaunch to supercharge UK drink sales

The “Bring the Energy” campaign, running across TV advertising, social, in-store activation and consumer sampling, looks to unite Lucozade’s three key sub-brands ‘Energy’, ‘Sport’ and ‘Alert’, following the recent launch of Blucozade.

The unifying brand platform was developed after two years of research found that shoppers do not sperate the three drink variants, but instead view them all as ‘Lucozade’.

The campaign will see the first of two new TV adverts airing tonight (12 April) and running throughout the summer selling season, which is part of a multimillion-pound investment for ‘Bring the Energy’.

As part of the relaunch, the Lucozade range has also undergone a redesign featuring an updated logo and packaging which aims to stand out on shelf.

Grocery Gazette