Finger licking is paused

The Press Release was announced on the brand’s site on 24th Aug. on the title: „And the winner of the award for the most inappropriate slogan for 2020 goes to…KFC”

The statement is true

KFC is a global chicken restaurant with a 75 year old recipe prepaired in more than 24,000 restaurants in over 145 countries and territories around the world. The company beleives that the success of their It’s Finger Lickin’ Good slogan which has been around for 64 years and become so famous because it is true. The KFC chicken’s quality, the perfectly cooked chicken on the bone and the secret recipe of 11 herbs and spices really makes people licking their fingers. However his year has been like no other and, right now, the slogan doesn’t feel quite right. So, for that reason, the company is pressing pause on using it in their advertising, for a little while.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

„Good” stays

The chain first pulled ads broadcasting the 64-year-old slogan in the U.K. at the outset of the health crisis in March, but expanded the pause int he US and around the globe 24. August.

KFC launched an awareness effort that shows the catchphrase blurred out on KFC marketing materials throughout the years, including billboards and vintage fried chicken buckets.

The self-censoring video is part of the brand’s first global marketing campaign, which has a strong digital focus. Digital video ads appear on YouTube as well as social media platforms including TikTok. The video was made with KFC’s U.K. agency Mother London.