Magyar Termék Nonprofit Kft. has come up with another inventive prize game

By: Trademagazin Date: 2023. 06. 09. 12:37

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Those who participated in Magyar Termék and PENNY’s joint “A domestic is always a winner!” were able to enrich themselves with a 15-minute shopping experience. in his promotion. Almost 4,500 people took part in the four-week nationwide campaign. The popularity of the sweepstakes is proven by the fact that applicants played several times in order to win the valuable prizes. Consumers were able to discover the wide selection of domestic goods at PENNY thanks to the continuous promotional newspaper ads, in-store displays, TV campaign and online appearances.

In the promotion, consumers played with more than 32,000 branded products. The most popular PENNY own-brand products of the sale were SISSY UHT 2.8% milk, WIPPY tissue, and SISSY kefir. Among the manufacturer’s brands, the Geszti-Eszti chestnut bar, Cerbona Piros fruit muesli bars and Gyulai pork liver came out as winners.

The high participation rate is no wonder, as each level of the prize pyramid hid valuable gifts. In addition to one purchase refund per day, one person was drawn every week, who could take home as many branded goods as they wanted for 15 minutes. The main prize was a HUF 1 million PENNY prize card.

“It is a great pleasure for us that the prizes went to regular PENNY customers and enthusiastic fans of our loyalty site, www.magyaranyero.hu. Based on customer feedback, we made sure that our winners were enriched not only with material rewards, but also with experience. Our 15-minute unlimited branded product purchase promotion was extremely popular. Among the winners, there was also someone who prepared separately for the shopping campaign and compiled the shopping list in advance, so he packed two baskets to the max during the time frame.”

– pointed out Benedek Eszter, managing director of Magyar Termék Nonprofit Kft.