New SPAR campaign. For Me. For You.

SPAR launches its latest communication campaign with cheerful, energetic, tight, clip-like commercials in a much more personal tone than before. The campaign was created by Spice Communication.

Numerous research, consumer demand assessment and trend analysis preceded the strategic decision. As a result, the 2019 creative platform brings real freshness into the approach of the chain. The goal was to lay the foundations for quality and customer-oriented TVC communication, which would provide a unique appearance for the brand’s different types of offer in the long run.