Albert Heijn Expands Own-Brand Plant-Based Range

Dutch retailer Albert Heijn has announced plans to add around 70 SKUs to its private-label vegetarian, vegan and vegetable products range to meet increasing demands from customers.

The new range, which will be rolled out in autumn of this year, includes items that are suitable for breakfast, lunch and dinner.

The consumption of vegetable and vegetarian products among Dutch consumers is on the rise with more than 50% of the Dutch adopting a flexitarian diet, the retailer added.

ESM