New marketing and communications manager at Eisberg

Her task is to lead the two areas in an integrated manner along the company’s business goals and coordinate the activities of the agencies. The manager was previously the marketing and communications director of Danubius Hotels, and before that he was the communications director of Auchan Hungary. Laura Spielmann, the former marketing manager of Eisberg Hungary Kft., was given international tasks at Eisberg, where she supports the marketing and communication tasks of five countries in the position of international marketing and communication manager.

“Within the Eisberg group, Eisberg has the highest market share in Hungary, and the share of brand products in sales stands out by far. With the current change − Judit’s joining and Laura’s international duties − I hope that brand awareness will strengthen even further, despite the increasing focus of own brands in retail. With next year’s rebranding, new packaging and new products, we will boost the brand and show that eating fresh, ready-to-eat salad is popular among people of all ages. We try to make parents aware of their responsibility, we believe in the power of setting an example, so we emphasize that salad and vegetables play an important role in a healthy diet. There is plenty to do, 65% of the Hungarian population is obese or overweight, and unfortunately children are no exception. The body and the spirit form a unity, and our outstanding, wide-ranging social involvement tries to show this harmony. I would like to thank Judit and Laura that from now on they will help our company and our brand strengthen with their professional experience,”

said Zoltán Gazsi, the company’s managing director.