New campaign from Gösser: Immerse yourself in the moment!

By: Trademagazin Date: 2023. 10. 25. 12:02

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The Gösser “Immerse yourself in the moment!” campaign draws attention to the uncompromising enjoyment of life with creative activities and unique PR solutions.

The focus of the campaign is on the quality of experiencing moments, and it encourages us to take time to slow down and pay attention to ourselves. The initiative includes a collaboration with POKET, during which Gösser stickers are placed on 500 Romeo and Juliet books to emphasize the importance of living the moments in quality.

As part of the Gösser walks, the participants were able to wander around Budapest’s second district and discover such treasures as the Buda spas and the memorial site of Baba Gül. The five-time walking series created an opportunity to relax and discover new places.

The benches renovated with the support of Gösser were created in front of the Török utca library so that people could stop and immerse themselves in the moment. One of the short videos of the campaign also emphasizes the importance of slowing down while sipping a cooling Gösser Natur Zitrone 0.0%.