The Hungarian Marketing Association elected new board members

By: Trademagazin Date: 2024. 05. 20. 12:10

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The defining organization of the profession, the Hungarian Marketing Association (MMSZ), organized its renewal general meeting on May 15 in Haris Park, at which the members elected an expanded, now 18-member Board, in which the dominant decision-makers and actors of the domestic marketing and communication profession continued to receive place. The members of the management board are committed to the implementation of the association’s successful programs so far, as well as to the implementation of future educational and professional supply projects, as well as projects that go beyond the business support function of marketing and promote the social usefulness of the profession.

Varga István, Ludvig Orsolya, Sütő Ágnes, Hinora Ferenc, Bódi Krisztina, Balogh Barbara, Bánhegyi Zsófia, Harcsa Beáta Második sor balról jobbra: Metykó Tibor, Kovács András Péter, Fülöp Gábor, Mérő Ádám, Dr. Piskóti István, Dr. Papp-Váry Árpád, Dr. Totth Gedeon Három megválasztott elnökségi tag nem szerepel a képen: Bonyhádi Gábor, Pantl Péter, Szalkai Réka.

Today, the Hungarian Marketing Association is one of the most active professional organizations, as it addresses thousands of professionals and business actors through its nearly 20 projects a year. “The number one mission of our association is to raise the reputation of marketing to an ever higher level by strengthening professionalism, for this purpose it is also extremely important to strengthen our professional identity, because it is only based on this that we can represent marketing at the highest level within the given organizations and businesses,” he says. the president of the MMSZ, Ferenc Hinora (Positive Adamsky), who has been managing the MMSZ for 11 years now. “We believe that marketing’s power to support business effectiveness is best demonstrated when it takes on a prominent strategic, management, and business development role within organizations, going beyond executive, mere sales support functions.”

Along the lines of its objectives, the association brings together and represents not only the entire community of the profession, but increasingly also the business actors along the lines of projects reflecting broad professional, educational, orientation, community, social, as well as technological goals and challenges. “MMSZ plans to further strengthen its presence in two significant areas in the future. One of the areas is education, in which it intends to be present throughout the year with training courses that provide comprehensive and specific knowledge. And the other area is the education of professional replacements, for which the organization announces a replacement program called “MMSZ Youth Program”, the president of the association points out. The organization also considers it an important goal to implement motivational programs related to value-creating matters, in which the social usefulness of marketing beyond business support functions can take shape.