Refreshing news straight from the consumers – reveals a representative survey by Márka

Adrienn Horváth
marketing and HR director
Márka Üdítőgyártó

“The research objective was to get a more accurate picture of consumer habits, needs and preferences. We think this is particularly important now, when the market for thirst quenchers is shrinking year by year”,

says marketing and HR director Adrienn Horváth.

According to the survey, beverage consumption is price- and taste-driven – more than ever. Márka’s most important brand values are good price and products having no aftertaste. Shoppers’ value for money parameters also include size. Márka soft drinks cover the full range of sizes: from 250ml to 2.5l – volume sales of the latter doubled in 2023.

On average, consumers are buying one of the top six flavours. Cola is by far the most popular, orange has a nearly two-thirds share of the consumer base and is the flavour that 12% of consumers most often put in their shopping basket. Apple is in third place, with more than half of shoppers buying it. Márka has recently developed new versions of its carbonated lemonades: in 2l size, in both innovative and traditional flavours, such as dragon fruit, cactus and blackcurrant.

“Márka remains committed to innovation and education alongside tradition. The management is proud of the undiminished loyalty of trading partners and customers”,

concluded Adrienn Horváth. (x)

(Trend International conducted the research.)