Trademark users are already making plans for 2018

In 2018 HUNGARIAN PRODUCT Nonprofit Kft. will organise a nationwide prize game for consumers, implement a continuous in-store communication campaign and actively participate in the government programme that popularises Hungarian food products. The company that operates the Hungarian Product trademark programme presented their plans at a marketing forum organised at the Univer headquarters in Kecskemét, with the participation of 32 partner companies.

In 2017 the non-profit company strengthened its marketing and communication activity, for instance by mid-November the new image video for Hungarian Product had 1.5 million viewers on YouTube. László Sajcz, chairman of the trade committee told at the forum that this year they had implemented a nationwide marketing campaign with eight retail chains and did regional campaigns with another six for products with the Hungarian Pro­duct trademark. //