Trade Marketing Club special award: Nestlé Hungária Kft. Nestlé breakfast cereals – Cheerios Oats campaign

As a reaction to the dynamic growth of the oat segment in the muesli category, Nestlé launched the Nestlé Cheerios Oats product range. These products contain wholemeal oat and primarily target the 40+ age group, as oat can contribute to reducing one’s cholesterol level. The launch was backed with strong television presence and online activities. A breakfast was organised for journalists, with the participation of dietitians Emese Antal and Bernadett Kiss-Tóth. Product tasting sessions were also part of the strategy (Tesco, Auchan, Interspar, CBA) and 550 in-store displays were installed. //