Pernod Ricard USA buys majority share in Skrewball whisky
Pernod Ricard USA has bought a majority share in peanut butter flavoured American whiskey brand Skrewball. Steven and Brittany Yeng founded Skrewball in 2018, and it was the first peanut butter flavoured whiskey; in 2022 500,000 9-litre cases of Skrewball was sold.
This article is available for reading in Trade magazin 2023/5
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