Pernod Ricard USA buys majority share in Skrewball whisky

Pernod Ricard USA has bought a majority share in peanut butter flavoured American whiskey brand Skrewball. Steven and Brittany Yeng founded Skrewball in 2018, and it was the first peanut butter flavoured whiskey; in 2022 500,000 9-litre cases of Skrewball was sold.

This article is available for reading in Trade magazin 2023/5