Walmart turns Black Friday into multi-weekend sales campaign

By: Gyarmati Orsolya Date: 2020. 10. 19. 08:30

In a quest to keep crowds down in its stores during the holiday shopping season, Walmart is slicing up its traditional Black Friday sales approach into a multi-weekend sales strategy that starts well before Thanksgiving.

The change up comes amidst a resurgence in coronavirus infections across the country and increasing wariness of consumers to shop in brick-and-mortar stores.

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