Four in 10 consumers will buy food made through precision fermentation
Consumers are open to food made through precision fermentation, a study Hartman Group conducted in partnership with Cargill and Perfect Day found.
Even when adults are not familiar with precision fermentation and don’t see a description of what it means, 41% would purchase a product made through that method. That likelihood doubles to 80% among adults who are familiar with the technology and see a description on product packaging.
Whether products made through precision fermentation are safe is a little more important to consumers than whether they taste good. Three out of five consumers rank safety as their top concern. Taste is important — 52% said products made through precision fermentation would need to have a superior taste for them to consume them on a regular basis.
Many companies use precision fermentation to create ingredients that are starting to come to the market. Other studies have found that consumers are willing to eat food made through the technological method if they know more about what it is and why it is done.
Related news
Annual Costs From Climate Change Set To Total €35 Trillion
A study by the Potsdam Institute for Climate Impact Research…
Read more >Plant-based proteins offer “complete” source of essential amino acids, experts reveal
A new report aims to bust the “myth” of plant-based…
Read more >Consumers continue to blend in-store, online shopping methods
Nearly three-quarters of U.S. consumers are embracing the omnichannel shopping…
Read more >Related news
“To the bin with food waste” – the Nébih No Leftovers program announces a poster design competition
On the occasion of the Sustainability Theme Week, the program…
Read more >Aldi to create 5,500 new jobs in the UK this year
In the UK Aldi is creating 5,500 new jobs as…
Read more >