The festival market is increasing

“We have to protect the successful festivals in Hungary, because the regional competition is getting more sharp in this area” – Joris Huijsmans, CEO of Heineken Hungária warns.

The company is organized round-table discussion on the economic, cultural and community-building role of the festivals for the second time. At the event called Festival math the participants – the tourist sector experts, city managers, festival organizers and the representatives of the big brands – sought answers on how to make a festival successful in the long-term, how can the venue, the country and of course the festival goers can profit from a festival.