Do you see it when you hear it?

By: Trademagazin editor Date: 2020. 03. 03. 11:25

The Coca-Cola Lion Award winner’s Try Not to Hear This campaign is already being seen (or heard) at home.

Ringing of ice cubes in the glass; soft knocking as the cap falls off the glass; then the tune of the refreshing drink sparkling. Can you hear it as you imagine it? And you almost see it in front of you? Coca-Cola builds on this phenomenon, synesthesia – that is, as one of our senses automatically connects with another – “Try not to hear this”. / Do You Hear It? ” campaign.

Related news