Last year, the value of advertising spending exceeded 160 billion HUF

The value of Hungarian advertising spendings (without the TV ads) exceeded 160 billion HUF last year, which is a 12.11 percent growth compared with 2015 – Hivatal Péter, a member of the Hungarian Advertising Association’s (MRSZ) Executive Management explained at the Evolution – Two Days of Online Evolution conference on Wednesday in Budapest.

He added that the summary on the television advertising market survey for the 2016 year has not been completed, so the 2015 numbers without the TV advertising market were compared with 2016 advertising spendings. (MTI)