Tag "televízió"

NMHH: thirteen percent decrease in the number of television product appearances

NMHH: thirteen percent decrease in the number of television product appearances
Date: 2021-04-06 11:40:20

Due to the coronavirus pandemic, the number of television product appearances fell by thirteen percent in the second half of 2020, compared to the same period of 2019, the National...

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MHH: four thousand fewer advertisements appeared on television in the first half of the year

MHH: four thousand fewer advertisements appeared on television in the first half of the year
Date: 2020-11-05 11:35:57

Four thousand fewer advertisements appeared on commercial television in the first half of this year than at the same time last year, the communications directorate of the National Media and...

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Television advertising revenues are over sixty billion forints

Television advertising revenues are over sixty billion forints
Date: 2019-02-28 11:27:18

The amount of domestic television advertising revenues exceeded 60 billion HUF last year – according to the analysis of the Association of Hungarian Electronic Broadcasters (MEME) and EY. The advertising...

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Television commercials can increase OTC products’ market share the most

Television commercials can increase OTC products’ market share the most
Date: 2018-02-25 15:24:50

In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...

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NMHH: the number of product placements has increased significantly

NMHH: the number of product placements has increased significantly
Date: 2018-02-05 11:42:06

According to the National Media and Communications Authority (NMHH), the number of product placements increased by 75 percent in the first half of 2017, compared to the same period of...

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Last year, the value of advertising spending exceeded 160 billion HUF

Last year, the value of advertising spending exceeded 160 billion HUF
Date: 2017-03-01 11:40:21

The value of Hungarian advertising spendings (without the TV ads) exceeded 160 billion HUF last year, which is a 12.11 percent growth compared with 2015 – Hivatal Péter, a member...

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