Last year, consumers spent one in four HUF on own branded products

According to the latest data of GfK’s annual Brand Analysis, last year the market share of own branded products of the commercial chains increased slightly after five years of stagnation.

The base for these own branded products were discount stores, drugstores and supermarkets.

The private label or own branded products gave about the quarter of the turnover of the fast moving consumer goods (24 percent) in 2015. This ratio shows just a 1 percentage point change, compared to the 2014 turnover, following the ongoing stagnation since 2011.

(Source: GfK Brand Analysis)