Workshop about Social campaign in Cannes Lions
If we can meet with the requirements, the benefit can be not only moral, but financial too. To support a good case, as usual not only revise the company public relations, the brand image, but it can boost the own employee's loyalty.
In „Ethic, marketing and the modern brand" workshop in
Cannes Lions Advertising Festival Craig
Kielburger, founder of Free The Childre spoke about how to make an ethic social
campaign. He drow attention to three things: 1. Check the money fluence to the supported
goal, 2. leave to see the logo of the subventioned organization, not kill it
with sponsors logos, 3. check that the product, wich contacts with the campaign
agrees with fare trade's precepts.
Related news
Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >