Tag "Zsendülés Konferencia"

Goldenburg – gold from the ground

Haladás Mezőgazdasági Zrt. launched its potato brand, Goldenburg three years ago. It isn’t easy to build a brand in the fruit-vegetable segment, especially if we are talking about a product...

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Magazine: Shoppers get less fruit and vegetable for their money

At this year’s Zsendülés Conference Tünde Turcsán, GfK’s FMCG director analysed fruit and vegetable buying habits. A 3,500-participant GfK survey has revealed that 60% of shoppers eat minimum one portion...

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