Tag "Z generáció"
Millennials and Gen Zs drive surge in demand for RTD iced coffee
The demand for iced and specialty coffee beverages is experiencing a significant uptick, largely driven by Millennials and Generation Zs, according to a recent report by GlobalData. “This cohort has...
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6 in 10 Gen Zs prioritise user experience and trustworthy reviews
Over 75% rely on reviews and customer service when shopping, Shopee Malaysia’s survey reveals Sixty percent of Gen Z shoppers prioritise platforms with easy search, comparison functionalities, and trustworthy reviews,...
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Research by Orbit: Hungarian young people experience microstress moments an average of 26 times a week
Numerous studies have already established that Generation Z is much more stressed than previous generations of a similar age. In the past decade, they have been hit by many sources...
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Generation Z trends
What will young people be doing, wearing and thinking in 2024? – asks Rebecca Stewart in Adweek. She lists three key trends for targeting young consumers. This article is available for...
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We try to save the most on online subscriptions and streaming services
Most European consumers are confident about their financial situation, but many, especially younger age groups, find it difficult to save and keep track of monthly expenses. Most consumers try to...
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It is more important for Generation Z to plan their goals on paper than for the over 45 age group
We focus better and are more successful in keeping our New Year’s resolutions if we see them on paper, according to Epson’s international, representative research. According to half of the...
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First “Flexi Forum” organised
According to a national survey by Danone and market research agency NMS, Generation Z is the most open to substituting dairy and meat products with plant-based alternatives and to considering...
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SPAR opened an automatic store for Generation Z: both real and virtual
A SPAR automatic store based on artificial intelligence, without cashiers and salespeople, operated for two days in Budapest, at Europe’s largest Sneakerness festival. The service, intended primarily for members of...
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Flexitáriánus konferencia
A fenntarthatósági és növényi alapú táplálkozás témáinak figyelmet szentelve novemberben a Debreceni Egyetem Gazdálkodástudományi Karán rendezik az első flexitáriánus konferenciát, amely kifejezetten az egyetemi hallgatóságnak szól. A cikk a Trade...
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PLMA: 64% of Gen Z shoppers buy private brands always or frequently
As younger shoppers look to save, private label products are becoming increasingly popular with Gen Z. In a survey by the Private Label Manufacturers Association (PLMA), more than two-thirds (67%)...
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Bor – tudatosan és ösztönösen
Kinek, milyet, hogyan eladni – ezek a bormarketing alapproblémái is. E számunk boros mellékletében (100–114. oldal) bortermelők és kereskedelmi láncok képviselői elemzik az ital piacát és értékesítési lehetőségeit, HoReCa rovatunkban marketingkérdésekről,...
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Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report. Following forecasts of higher holiday retail sales, nearly three-fourths (74%)...
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Molson Coors works with Gen Z to craft fizz-free spiked refreshers
Furthering its portfolio innovation strategy, the beverage giant said it developed Happy Thursday, a non-carbonated offering, with insights from a panel of young consumers. Today, Molson Coors announced Happy Thursday, a line...
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The issue of generational change is current in nearly 150,000 companies in Hungary today
Drastic changes are taking place quietly in the global labor market, because according to forecasts, by 2025, 27% of active employees will already be from generation Z. There are more...
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Are you into drugs? What does generation Z like and what does it reject?
A TikToker who works with autistic people, a mom who coaches soccer, a high school student who communicates with her ex through quotes, and an influencer who posts about her...
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You don’t have to be afraid of Generation Z! – We show that they will be the most effective members of the team!
The arrival of the Y and especially the Z generations on the labor market started long discussions in the corporate world. A recent study by ResumeBuilder tries to answer the...
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A fiataloknak fontos a gyorsaság
A fiatalabb vásárlók számára különösen fontos a kiszállítás gyorsasága Magyarországon: a Z-generáció közel fele hagyta már félbe az online rendelés folyamatát a termékek kiválasztását követően, mert a felkínált kézbesítési időt...
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What will the future bring? – Changing innovation rules
Food policy analyst Réka Szöllősi spoke about the planned future regulations in both Hungary and the European Union at the Innovation Day conference. She told it is a big advantage...
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Generation gap among online customers: the younger they are, the faster they want to receive their order
For younger customers, the speed of delivery is particularly important in Hungary: almost half of Generation Z have already abandoned the online ordering process after selecting the products, because they...
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Nestlé Caters To Cold Coffee Enthusiasts With Nescafé Ice Roast
Nestlé has announced the launch of Nescafé Ice Roast, a soluble coffee designed for consumption with cold water or milk, over ice. The product will be launched in China this...
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Gen Z shoppers are less agreeable to the opinions of others
Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...
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Does change really depend on individual actions? – this is what 4 generations think about sustainability
According to nearly 40% of those surveyed, the majority are not willing to deal with climate change because they think it is too far-fetched, according to a recent MediaMarkt survey....
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This year is all about values: food and drink trends in 2023
Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...
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Gen Z at Shop! Ideation
At the end of 2022 Colombus (Ohio, USA) was the host of the annual Shop! Ideation conference. There were presentations about retail and point of sale marketing, a “Retail Challenge”...
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Hungarian-owned retail chains: adjustment period after the 54% inflation
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
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Euromonitor International: top 10 global consumer trends in 2023
Every year Euromonitor International publishes its forecast of global consumer trends, which seeks to assist companies in staying one step ahead of the disruption, seeing the shopping motivations of consumers...
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Generation Z spends three times as much on Valentine’s Day as on any other day
Generation Z spends more than three times as much as on an average day. Men born before 1964 typically do not spend money on Valentine’s Day gifts, on the other...
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Euromonitor reveals top 10 global consumer trends in 2023
Global market research company Euromonitor International has released its landmark “Top 10 Global Consumer Trends 2023” report on January 16. Euromonitor’s annual report aims to help organisations stay ahead of...
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Millennial, Gen Z shoppers prefer D2C when buying from online international brands
When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...
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FMCG workplaces with a domestic production base lead in the career choice ranking of young people
According to a survey carried out by Zyntern.com, the job portal of the Z and Y generations, agricultural and economic sciences are among the top 5 industries among career choosers,...
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