Z generáció - Trademagazin

A fiataloknak fontos a gyorsaság
Date: 2023-09-11 10:28:55

A fiatalabb vásárlók számára különösen fontos a kiszállítás gyorsasága Magyarországon: a Z-generáció közel fele hagyta már félbe az online rendelés folyamatát a termékek kiválasztását követően, mert a felkínált kézbesítési időt...

What will the future bring? – Changing innovation rules
Date: 2023-07-05 17:30:16

Food policy analyst Réka Szöllősi spoke about the planned future regulations in both Hungary and the European Union at the Innovation Day conference. She told it is a big advantage...

Generation gap among online customers: the younger they are, the faster they want to receive their order
Date: 2023-07-04 12:36:24

For younger customers, the speed of delivery is particularly important in Hungary: almost half of Generation Z have already abandoned the online ordering process after selecting the products, because they...

Nestlé Caters To Cold Coffee Enthusiasts With Nescafé Ice Roast
Date: 2023-04-19 09:08:27

Nestlé has announced the launch of Nescafé Ice Roast, a soluble coffee designed for consumption with cold water or milk, over ice. The product will be launched in China this...

Gen Z shoppers are less agreeable to the opinions of others
Date: 2023-04-14 09:15:53

Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...

Does change really depend on individual actions? – this is what 4 generations think about sustainability
Date: 2023-04-04 10:00:32

According to nearly 40% of those surveyed, the majority are not willing to deal with climate change because they think it is too far-fetched, according to a recent MediaMarkt survey....

This year is all about values: food and drink trends in 2023
Date: 2023-03-09 15:53:45

Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...

Gen Z at Shop! Ideation
Date: 2023-03-06 15:29:11

At the end of 2022 Colombus (Ohio, USA) was the host of the annual Shop! Ideation conference. There were presentations about retail and point of sale marketing, a “Retail Challenge”...

Hungarian-owned retail chains: adjustment period after the 54% inflation
Date: 2023-03-03 12:22:55

Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...

Euromonitor International: top 10 global consumer trends in 2023
Date: 2023-03-02 15:30:22

Every year Euromonitor International publishes its forecast of global consumer trends, which seeks to assist companies in staying one step ahead of the disruption, seeing the shopping motivations of consumers...

Generation Z spends three times as much on Valentine’s Day as on any other day
Date: 2023-02-13 12:35:44

Generation Z spends more than three times as much as on an average day. Men born before 1964 typically do not spend money on Valentine’s Day gifts, on the other...

Euromonitor reveals top 10 global consumer trends in 2023
Date: 2023-01-17 09:00:23

Global market research company Euromonitor International has released its landmark “Top 10 Global Consumer Trends 2023” report on January 16. Euromonitor’s annual report aims to help organisations stay ahead of...

Millennial, Gen Z shoppers prefer D2C when buying from online international brands
Date: 2022-09-07 10:47:10

When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...

FMCG workplaces with a domestic production base lead in the career choice ranking of young people
Date: 2022-07-28 08:28:49

According to a survey carried out by Zyntern.com, the job portal of the Z and Y generations, agricultural and economic sciences are among the top 5 industries among career choosers,...

Bar trends, fashionable cocktails
Date: 2022-05-13 10:29:12

Viktor Molnár, Bacardí-Martini’s portfolio brand manager: “Most bars reopened after the pandemic, but many workers didn’t return to the sector. Even new places are opening and the main target group...

The Hungarian Z generation takes the comfort of technology for granted
Date: 2022-04-28 07:51:39

Mastercard presented the results of a new central and eastern European survey on the attitudes and behaviour of the youngest consumer group, Generation Z (“Gen Z”). The 18-24 year olds...

(HU) Az Y- és Z-generáció forradalmi változásokat hoz a munkáltatók és munkavállalók közötti erőviszonyokban
Date: 2022-04-22 19:00:29

Sorry, this entry is only available in HU....

New digital employer branding campaign from Henkel
Date: 2022-02-21 13:01:26

Henkel is transforming its employer communication and launches a new career website plus an employer branding campaign, with the motto ‘Dare to make an impact?’. Henkel rolls out the campaign...

Magazine: BrandFestival: Value creation in the future
Date: 2021-12-10 06:32:40

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

Gen Z drives alcohol reduction trends, reveals Innova Market Insights
Date: 2021-11-30 08:50:49

The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it is most apparent in...

Generation Z breaks into e-commerce with increasing purchasing power and strong expectations
Date: 2021-09-06 10:17:06

Online shopping is becoming more and more popular not only among the working-age population and older people, as the presence of Generation Z in e-commerce is also increasing. Teenagers and...

Young consumers: Digital and physical go hand in hand
Date: 2021-08-26 08:35:29

In July Mastercard published the results of its Gen Z (18-24 years old consumers) survey that covered the countries of Central and Eastern Europe. This reveals that young consumers are...

AXE motivates guys to get vaxxed, then AXEd
Date: 2021-06-22 09:53:03

Unilever’s AXE brand of male grooming products is pushing hesitant Gen Z consumers to get vaccinated against COVID-19 as the dating scene returns. Brand to distribute “AXEination Kits” featuring their...

Magazine: Impacts and trends in 2021
Date: 2021-04-06 10:48:58

At the ‘I Love Trade Marketing’ online conference of Trade Marketing Club Gábor Tolnai, head of division of Kantar-Hoffmann used the findings of the Kantar Global Business Compass study to...

Magazine: Cautiousness and innovation
Date: 2021-03-10 07:05:17

The future is uncertain Most consumers think the pandemic has changed their shopping habits for good. Shopkick asked 14,000 US consumers what 2021 will be like in terms of shopping...

Gen Zers are truth barometers
Date: 2021-01-20 10:33:04

Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...

OK, Boomer: Survey highlights gulf between youngest and oldest consumers
Date: 2020-12-08 08:10:44

Generation Z consumers are more concerned about the sustainability credentials of food and beverage products than Boomers, and find vegetarian and vegan products more appealing, new research shows. PR company...

Magazine: The forgiver and the punisher – generational differences that manifest in shopping
Date: 2020-09-01 07:21:27

Clinical psychologist and psychoanalyst Annamária Tari specialises in studying generations, and she is an expert on generations Y, Z and Alpha. She has been researching emotional life and personality change...

Gen Z aims high
Date: 2020-07-12 11:22:33

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ latest global study says. Gen Zers are a huge, diverse generation and the fastest growing group of employees, customers, and...

TikTok is the new community hype
Date: 2020-05-19 10:55:05

Unstoppable popularity characterizes the application launched from the world of 12-13-year-old teens, which by mid-2019 already produced 800 million downloads worldwide. In the pandemic, more mature adults have also caught...

A fiataloknak fontos a gyorsaság Date: 2023-09-11 10:28:55

What will the future bring? – Changing innovation rules Date: 2023-07-05 17:30:16

Generation gap among online customers: the younger they are, the faster they want to receive their order Date: 2023-07-04 12:36:24

Nestlé Caters To Cold Coffee Enthusiasts With Nescafé Ice Roast Date: 2023-04-19 09:08:27

Gen Z shoppers are less agreeable to the opinions of others Date: 2023-04-14 09:15:53

Does change really depend on individual actions? – this is what 4 generations think about sustainability Date: 2023-04-04 10:00:32

This year is all about values: food and drink trends in 2023 Date: 2023-03-09 15:53:45

Gen Z at Shop! Ideation Date: 2023-03-06 15:29:11

Hungarian-owned retail chains: adjustment period after the 54% inflation Date: 2023-03-03 12:22:55

Euromonitor International: top 10 global consumer trends in 2023 Date: 2023-03-02 15:30:22

Generation Z spends three times as much on Valentine’s Day as on any other day Date: 2023-02-13 12:35:44

Euromonitor reveals top 10 global consumer trends in 2023 Date: 2023-01-17 09:00:23

Millennial, Gen Z shoppers prefer D2C when buying from online international brands Date: 2022-09-07 10:47:10

FMCG workplaces with a domestic production base lead in the career choice ranking of young people Date: 2022-07-28 08:28:49

Bar trends, fashionable cocktails Date: 2022-05-13 10:29:12

The Hungarian Z generation takes the comfort of technology for granted Date: 2022-04-28 07:51:39

(HU) Az Y- és Z-generáció forradalmi változásokat hoz a munkáltatók és munkavállalók közötti erőviszonyokban Date: 2022-04-22 19:00:29

New digital employer branding campaign from Henkel Date: 2022-02-21 13:01:26

Magazine: BrandFestival: Value creation in the future Date: 2021-12-10 06:32:40

Gen Z drives alcohol reduction trends, reveals Innova Market Insights Date: 2021-11-30 08:50:49

Generation Z breaks into e-commerce with increasing purchasing power and strong expectations Date: 2021-09-06 10:17:06

Young consumers: Digital and physical go hand in hand Date: 2021-08-26 08:35:29

AXE motivates guys to get vaxxed, then AXEd Date: 2021-06-22 09:53:03

Magazine: Impacts and trends in 2021 Date: 2021-04-06 10:48:58

Magazine: Cautiousness and innovation Date: 2021-03-10 07:05:17

Gen Zers are truth barometers Date: 2021-01-20 10:33:04

OK, Boomer: Survey highlights gulf between youngest and oldest consumers Date: 2020-12-08 08:10:44

Magazine: The forgiver and the punisher – generational differences that manifest in shopping Date: 2020-09-01 07:21:27

Gen Z aims high Date: 2020-07-12 11:22:33

TikTok is the new community hype Date: 2020-05-19 10:55:05