Tag "Trade magazin 2025/5"
A red hot situation
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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Mantova: an Italian flavour festival – with spices
The Fratelli Mantova BBQ product line takes grilling to a new level. All year round, even without a barbecue grill, you can enjoy the full BBQ flavour. Thanks to the...
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They don’t leave you in the sauce
Last year the warm weather that lasted until September and the easing inflation had a positive influence on the best friends of grilling meats: sauces and condiments. This article is...
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10th Zsendülés horticultural conference: operational times
On 27-28 February the representatives of the horticulture sector gathered in Szeged for the Zsendülés conference, organised by Kert-Ész Club Hungary Association. This article is available for reading in Trade...
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Grilling season in PENNY stores: more flavours, greater choice in 2025!
This year PENNY is presenting an even more appealing selection of grilling products to ensure that everyone can find the ones that best suit their taste. In the 2025 barbecue...
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Let’s curb vegetable loss – post-harvest innovations
Fruit and vegetables are a cornerstone of the human diet, but they are quite perishable because of their high water content and they suffer rapid depreciation after harvest. This article...
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Make quality visible! Choose the Excellent Product trademark!
For nearly 20 years Hungarian Product Nonprofit Kft. has been using its trademarks to help consumers easily identify domestic products and services. At the same time, the company also helps...
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Quality on the grill
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Favourites recreated – without lactose
This article is available for reading in Trade magazin 2025/5. Dóra Szekeres, head of the HELL ICE COFFEE brand at HELL ENERGY Magyarország Kft. opines that consumers prefer alternatives that...
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Paradise isn’t here yet
The government decision to refund the VAT on fruit and vegetables to pensioners has put the offering available in stores in the spotlight. Retailers expect high quality and competitive prices...
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Shell Café hot dogs can take you to the Sziget Festival!
Summer is almost here and the festival season is about to start! At Shell service stations you can win a ticket to one of this year’s big summer parties! A...
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New and renewing SPAR stores
SPAR keeps going forward in 2025: two SPAR supermarkets in Budapest have already been renewed from a budget of HUF 580m – the stores at 525 Üllői Road in the...
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Gluten-free but still complete
Changing consumption habits, price-sensitivity, convenience needs and new nutritional trends are all challenges to which domestic market players in the gluten-free category are responding in a diverse, but conscious way....
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Lidl’s Húsfarm products get new packaging
In the spring Lidl’s private label Húsfarm range returns to store shelves after a revamp. This article is available for reading in Trade magazin 2025/5. 100% of the 75 Húsfarm...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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Violife rolls out creamy coffee whitener made from lentils
Violife®, the number one dairy-free, plant-based cheese brand in the US, has done coffee lovers a favour: the recently launched Violife Supreme Coffee Creamer, available in three flavours – Tempting...
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Melon season already in full swing at Tesco
Every year Tesco sells large quantities of Hungarian watermelon in its stores, both in Hungary and abroad, but there is a whole year of work behind this. This article is...
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More than 44,000 people tried going vegan in January
This year’s Veganuár was a huge success, according to the organiser Prove: 44,535 people tried the vegan diet, encouraged by Adél Jordán and more than 10 other famous experts and...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Fruit and vegetable sales up 40% at Kifli.hu
In the last 10 months Kifli.hu sold 9.5 million packs of fruit and vegetables, which was 40% more than in the same period of the previous year. This article is...
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Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
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In the rhythm of modern life: freedom or trap?
We are trying to find out how digitalisation, constant accessibility and new digital solutions are shaping the lifestyles of the 500 people we have interviewed (representative sample). This article is...
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Renewal, dynamism, freshness – this is how Márka Üdítőgyártó Kft. started 2025
Brand manager Klaudia Pécskövi: “For us 2025 is the year of renewal and development. Márka Üdítőgyártó Kft. is committed to constant renewal, while also preserving the values that have been...
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Smart breakfast
Overall the cereal market stagnated last year, but performance varied across segments. While the traditional cereal category produced a small decline in both value and volume, the muesli and granola...
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Oral care is getting more attention in beauty care
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
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Essential oil market with new directions: consciousness is shaping the demand
The essential oils renaissance has brought new product forms and usage patterns – and also a shift in the entire market approach. This article is available for reading in Trade...
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It really is about saving your skin!
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
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Make-up and what is behind it
The decorative cosmetics segment is evolving quickly – this is a trend confirmed by manufacturers, distributors and sales channel representatives alike. This article is available for reading in Trade magazin...
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Natur’A bread range
Lantmännen Unibake’s newest brand, the Natur’A bread range contributes to the health of consumers with innovative products, while also preserving the taste experience. Contact: Lantmännen Unibake Magyarország Zrt. András Kóródi key...
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Tuned to beautiful skin
The facial care market’s momentum hasn’t been affected by the inflation or the restructuring of consumer baskets – as a matter of fact, the segment has produced a double-digit sales...
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