Tag "törzsvásárlói program"
Even nicer stores and better sales results from Rossmann
Date: 2019-05-15 10:49:52
Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? – Obviously the main...
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dm: focusing on the loyalty programme and the online channel
Date: 2019-05-15 10:34:52
Sales by dm Kft. jumped nearly 8 percent in the first half of the 2019 financial year with a turnover of EUR 172.586 million. Marketing and PR manager Roland Kanyó informed...
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SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership
Date: 2018-08-13 11:25:45
A new marketing leader, Csongovai Tamás strengthens the team of SuperShop team from August 2018. Csongovai Tamás has gained several decades of operational and managerial experience in the FMCG sector....
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Innovative development from dm
Date: 2017-06-01 01:19:11
Mariann Józsa, dm’s director of purchasing and marketing told our magazine that dm’s last fiscal year was characterised by innovative development projects. For instance they updated their smartphone app, making...
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Budapest Bank remains a Tesco partner
Date: 2017-03-28 10:38:08
Tesco Hungary signed another 3-year partnership agreement with Budapest Bank. In the last 6 years Budapest Bank provided consumption loans and bank account services to several hundred thousand Tesco customers...
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The SuperShop loyalty program received an international award
Date: 2016-05-17 11:25:42
The SuperShop’s loyalty program (the loyalty program of SPAR and OMV) won a Global Award for Brand Excellence – Best Loyalty Program Award. The prestigious Global Brand Excellence – Best...
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The Praktiker rethought its customer loyalty scheme
Date: 2015-09-17 11:14:11
The customers may won the transformation of the domestic market for DIY stores. Praktiker rethought its strategy, with an emphasis on the conversion of the quality customer loyalty system. There...
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The fifteen-year-old SuperShop program is still popular in the SPAR stores
Date: 2015-04-15 11:43:02
Hungary’s largest customer loyalty program – the Super Shop Program – was launched in Hungary 15 years ago, on 15 April 2000. Today, no less than 2.6 million cardholders benefit...
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The Multipont Program is among the best loyalty programs in the region in two categories
Date: 2015-04-10 11:28:16
The Multipont Program will be among the finalists in two categories at the Loyalty Awards 2015 that is assessing the best loyalty programs of the EMEA region (Europe, Middle East...
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