Tag "sör"
Heineken achieved strong volume growth in the first quarter
Date: 2024-04-24 12:24:48
Heineken, the world’s second largest beer producer, achieved a 4.7% increase in organic beer volume in the first quarter, significantly exceeding analysts’ expectations. The year-on-year volume growth is an encouraging...
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Dreher presents a new top-fermented beer
Date: 2024-04-22 12:11:55
Dreher Sörgyárak expands its alcoholic portfolio with a new ale-type beer. Thanks to the three types of hops, Dreher Blonde Ale, which has a characterful yet light taste, presents an...
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Borsodi: The Coors championship season has begun
Date: 2024-04-22 12:10:30
Pursuant to the agreement between the Borsodi Brewery and the Hungarian American Football Association (MAFSZ), Coors became the title sponsor of Division I and the media supporter of MAFSZ for...
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The ancient beer that has been given a new life is made from surprising ingredients
Date: 2024-04-22 11:12:35
An ancient Mesopotamian beer recipe has now been given a new lease of life as modern brewing has managed to use old bread crusts to make the drink, reducing its...
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The raspberry-flavored, low-calorie Dreher 24 has arrived
Date: 2024-04-12 11:20:55
The product is not only new in flavor, but compared to other products in the portfolio, its calorie content is low. Alcohol-free beers, whether fruit-flavored or non-flavored, continue to be...
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The IPA is not from there, as we thought until now
Date: 2024-04-08 11:49:18
According to the information provided by CNN, the legends according to which the IPA was intended for the British soldiers in the Indian colonies, do not completely cover the reality....
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You can now vote for the recipe of Ország Sörén
Date: 2024-04-05 11:25:59
The national online voting has started, where the Hungarian beer fans can decide on what kind of completely unique and newly created recipe the Ország Söre should be made, and...
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Tuned to premium
Date: 2024-04-05 10:40:10
This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...
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European Championship Won’t Save German Economy, Study Shows
Date: 2024-04-03 09:32:14
The European Championship to be held in Germany this summer is unlikely to turn into a summer fairytale for the euro zone’s largest economy as it struggles for growth, a...
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Carlsberg taps into ‘curiosity’ and repositions its beer globally
Date: 2024-04-02 09:01:10
For the first time ever, Carlsberg will run a global campaign across 120 markets to reposition its flagship beer brand. The campaign focuses on how any progress in the world...
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Summer arrives early with the new flavour of Borsodi Friss
Date: 2024-03-27 12:05:36
The Borsodi Friss product line is being expanded with a new member with an exotic taste. The mango-passion fruit flavored, 0.0% alcohol-free and low-calorie beer is now available in stores...
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Budweiser Teams Up With Artist Peter Blake On New ‘Pop Art’ Can
Date: 2024-03-26 09:28:33
Beer brand Budweiser has teamed up with Sir Peter Blake, the artist behind the cover of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band, on a new series of Pop-Art...
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Dreher comes out with a lighter-tasting, yet characteristically hoppy beer
Date: 2024-03-20 10:34:22
The latest beer from Dreher serves a new, growing consumer demand by offering a lighter flavor profile to customers. Dreher 4.0 provides a quality beer experience easily, with a 4%...
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Beer in a new dress
Date: 2024-03-13 10:01:02
Design studio Flying Objects has won a Red Dot Design Award for the design and brand revamp of Hedon brewery’s image and product packaging. This article is available for reading...
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Oettinger acquires non-alcoholic functional beer brand JoyBräu
Date: 2024-03-07 11:42:55
German beer and soft drink maker Oettinger has acquired protein beer producer JoyBräu. The Hamburg-based start-up, founded in 2016, holds two patents for manufacturing and processing technology used in making...
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Asahi on the hunt for overseas acquisitions
Date: 2024-02-27 09:41:32
Asahi is looking for merger and acquisition opportunities in the US and overseas to quadruple overseas sales of its flagship Super Dry beer by 2030. The beverage giant took a...
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They celebrate 170 years of beer production in Köbány with an animated film
Date: 2024-02-21 12:00:41
In 1854, the first brewery in Kőbánya began operating. Dreher Sörgyárak celebrates the 170th anniversary of its founding and the continuous production since then with a series of programs, which...
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Coors light beer from Borsodi is coming
Date: 2024-02-16 11:52:31
Starting this February, Hungarian beer consumers will also be able to taste the feeling of life in Colorado, as one of the world’s best-known beer brands, Coors light beer, will...
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Molson Coors bullish on beer as AB InBev cedes market share
Date: 2024-02-16 09:45:06
Core brands in the category have seen growth over the last nine months, a trend the company’s CEO does not see going away. Molson Coors believes shifts in the beer industry and...
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Heineken’s profit fell
Date: 2024-02-14 11:56:21
According to Heineken’s announcement, its annual profit in 2024 may significantly fall short of analysts’ expectations due to geopolitical and economic uncertainties. The company’s share price immediately reacted to the...
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Beer Association: beer consumption in Hungary decreased last year
Date: 2024-01-22 12:12:44
Last year, domestic beer consumption fell by 10 percent, from 6.006 million hectoliters in 2022 to 5.4 million hectoliters, despite a significant decrease in imports and an increase in the...
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Will beer become more expensive in 2024?
Date: 2024-01-10 12:35:21
The developments in the small-scale beer market can provide good news for beer lovers, as the price reduction of malt and hops does not justify further price increases, a group...
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AB InBev signs Lionel Messi into Michelob Ultra football contract
Date: 2023-12-18 09:17:16
Lionel Messi has become a brand ambassador for AB InBev’s new Michelob Ultra contract with CONMEBOL (Confederación Sudamericana de Fútbol). The agreement, which sees CONMEBOL, the governing body for South...
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Beer is good even in the cold of winter: here is the newest hit of the Advent season: Belle-Vue Kriek mulled beer!
Date: 2023-12-04 11:49:16
Beer in winter? Although the proposal may seem strange at first. But at the Borsodi Brewery this year, they prepared a special drink for the Advent season. At the Advent...
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Czech Cola Maker of Kofola Buys Brewer Pivovary CZ Group
Date: 2023-11-30 09:42:45
Czech soft drinks maker Kofola CeskoSlovensko will expand into the beer business with the acquisition of Pivovary CZ Group, the country’s fifth largest brewer, the companies announced. Kofola, which sells...
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Two Hungarian cities are also at the forefront when it comes to beer prices
Date: 2023-11-17 12:14:18
Hungary stands proudly on the podium of European beer prices, where Debrecen and Szeged shine with two excellent performances. In the compilation of the British Numbeo, which ranks European tourist...
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A carton of beer will cost HUF 1,200 more from January
Date: 2023-11-10 12:30:46
The new glass redemption system will come into effect on the first of January, and the Sunday broadcast of ATV’s Weekly Diary thoroughly covered the importance of this initiative. The...
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Full-bodied and alcohol-free: Staropramen 0.0% arrives
Date: 2023-11-10 11:52:12
This year, dry November starts with a surprise, as Borsodi Sörgyár makes the alcohol-free Staropramen 0.0% beer available on a limited basis. Like the other members of the portfolio, Staropramen...
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Domestic small-scale breweries are closing one after the other
Date: 2023-11-03 11:56:45
In the past ten years, a real revolution has taken place in the beer market in Hungary. In parallel with the flourishing of beer culture, high-quality Hungarian small-brewery beers, beer...
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Peroni celebrates the gift of friendship in first-ever Christmas campaign
Date: 2023-10-31 09:22:54
Italian beer brand Peroni Nastro Azzurro has launched its first-ever festive advertising campaign to encourage customers to ‘Live Every Moment, All Year Round’. Developed by creative agency UNBOUND, the campaign...
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