Tag "sör"

It is worth traveling to Lake Balaton not only for the wine, but also for the beer

The travel habits of Balaton tourists seem to have changed due to the summer-like heat. In recent weeks, several thousand people have visited the beaches, which are free during this...

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Hungarians are giving up beer en masse

In Hungary, beer continues to be one of the most beloved alcoholic beverages, but the sharp increase in prices is becoming increasingly worrisome. The rise in beer prices is not...

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Márton Sefcsik: the craft beer revolution has already died down

A decline can be observed in the craft beer market, one of the reasons for which is the deterioration of the economic situation of the middle class. According to Márton...

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Anora To Distribute AB InBev Brands In Finland, Norway

Nordic drinks firm Anora has announced the signing of a partnership with AB InBev, under which it will distribute beer brands including Corona, Stella Artois and Budweiser in the on-trade...

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Visitors to the Downtown Beer Festival can meet quality craft beers

The Belvárosi Sörfesztivál awaits visitors with more than 250 types of beer, the craft specialties of the best Hungarian brews and masterpieces of international brands for six days, between August...

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Immerse yourself in the moments of Budapest! – Gösser’s campaign advocates relaxation

Discover the mysterious places of Budapest or recharge your batteries while sitting on a bench? Free! Immerse yourself in the moment! Gösser’s campaign launched on May 15 with the slogan,...

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On the summit of Sörhegyek – Picture of the day

We have no doubt that the picture is real, the waiter carrying the trays with one hand. We can’t believe one thing: that he can put them down…...

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A lot of beer is sold on Balaton InterCity trains

On the Balaton InterCity trains, passengers are satisfied with the improvements and likely also with the prices, as they consumed 2500 hamburgers and 4375 pints of beer on board since...

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There will be a price stop at St. Stephen’s Day events

Guests visiting St. Stephen’s Day programs can buy the designated food and drinks at affordable prices at the event venues in Budapest this year as well – the organizers informed...

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This is how the average consumer price of beer changed in Hungary

Beer production varied in the first half of the 2010s, and then increased continuously between 2015 and 2019. In 2020, however, the volume of output (HUF 100.3 billion) fell by...

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Top 10 most valuable beer brands in the world

New research has revealed which beer brand is the most valuable in the world this year, with the previous title-holder taking second place in 2023 to a new frontrunner. Brand...

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Aldi launches search for ‘official beer taster’ int he UK

Supermarket Aldi is searching for an ‘official beer taster’ to review its new range of beers, which is due to launch on 11 September. The successful applicant will receive four...

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Barrels and flavours

In April HopTop rolled out its Barrel Pig product range, which consists of barrel-aged beers. This article is available for reading in Trade magazin 2023/6-7. At the moment five milk...

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The fifth sustainability report of the 50-year-old Borsodi Brewery has been published

Last year was about long-term construction at Borsodi Sörgyár – this was revealed in the company’s fifth and newly published sustainability report, in which, as in the past, Borsodi Sörgyár’s...

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El Corte Inglés Develops Sustainable Beer Made With Surplus Bread

El Corte Inglés has announced the launch of Mica de Pan, a beer made in collaboration with the artisan producer Cervezas Mica, which uses surplus bread from its bakeries. The...

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Dreher Sörgyárak touches wheat in a completely unusual way

The recipes of Dreher Sörgyárak’s domestic brands traditionally lack wheat as an ingredient. In the Brewery, which operates independently of the company’s historic brewhouse and breweries, this tradition has now...

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Bill Gates ‘wastewater beer’ could be as disruptive as Microsoft

Disgruntled consumers might refer to bad beer as tasting “like dishwater” but new tech being developed in California could mean that before long beer could be made from purified shower,...

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Quarter of drinkers choose rum over pint of beer

New research by rum brand Bacardi has claimed that more than one in four Brits will choose a rum-based cocktail instead of a pint of beer this summer. The data,...

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How the craft beer and highball scene is growing in South Korea

The nation’s drinks sector, which has historically been dominated by giant local and multinational drinks companies, has according to local reports, seen the change due to the increasing popularity of craft drinks...

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Carlsberg reaches agreement with German Federal Cartel Office

Carlsberg has settled a legal case that has been going on for 11 years, so that the brewing company can focus on its core business. The legal case was part...

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Heineken is 150 years old – During the birthday campaign, the brand celebrates the stars of the party

Sorry, this entry is only available in Hungarian....

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Dreher Breweries is developing its production capacity with a HUF 7 billion investment

After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...

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Heineken Marks 150th Anniversary With New Packaging, Campaign

Heineken has unveiled new, limited-edition packaging to mark its 150th anniversary, with the ‘Heineken’ logo reformatted as ‘He150ken’. The new packaging forms part of a broader campaign to mark the...

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Borsodi Friss 0,0%

Borsodi Friss is the mixture of light lager beer and refreshing fruit juice, which is made exclusively of natural ingredients! All three products in the Friss portfolio (watermelon-strawberry, pineapple-lime and...

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Starting this summer, Orlando Bloom is the new brand ambassador of Staropramen

Molson Coors Beverage Company announces that actor and UNICEF Goodwill Ambassador Orlando Bloom will be the new brand ambassador for Staropramen, the world’s number one Prague beer. Bloom, who will...

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For the first time, a beer festival is organized at Lake Balaton

The 1st Balaton Beer Weekend will be held in Zamárdi. A beer-making workshop will also be organized at the free event. On the weekend after Balaton Sound, ZAM! The craft...

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Peroni launches £17m Stile Capri marketing campaign across Europe

Peroni Nastro Azzurro (PNA) has revealed it is launching a new €20m (£17m) marketing campaign across several European countries for Stile Capri, the brand’s inaugural lighter lager and its first...

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After collecting thousands of votes, it was revealed what this year’s Beer of the Country was

In 2023, Ország Söre became a New England IPA-type beer – that is, light, unfiltered, rich in hops, very restrained in bitters – and this year, for the first time,...

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Hungarians’ favorite fruit beer is surprisingly sour

Open Brewers’ Day was held on May 20, during which Hungarian small-scale breweries opened as part of a national program. On the occasion of the event, the participants could vote...

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Let’s fill it together! – It is the message in Soproni’s new campaign film

In Soproni’s latest commercial, the joy of spending time together and the relaxed atmosphere of social events captivates the audience. The brand’s message is simple and significant: “Let’s spend it...

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