Tag "sör"
Gösser opened a new era in terracing
Gösser Spritz beer cocktails appeared on store shelves and on beer taps in restaurants in May to shake up the domestic beverage offer. What inspired the category-creating novelties and how...
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The legendary Hungarian pub culture would not be complete without Soproni, made using domestic hops
The stakes are high in Soproni’s latest national promotion! The opportunity has arrived for the regular place of consumers to become the scene of an exclusive concert by the band...
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Domestic beer consumption is drastically decreasing
Serious changes can be observed in the domestic beer market: although the decrease in consumption does not spare this sector either, there is an increasing demand for quality beers. This...
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The BrauBeviale 2024 exhibition is being prepared with valuable novelties
BrauBeviale 2024 once again offers visitors many exciting programs with the latest developments in beer and beverage production and winemaking technologies. The event will take place between November 26 and...
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Plzeň TechTower: a stronghold of talent and innovation
In the Czech city of Plzeň, a historic brewery has been transformed into a technology park, now known as the TechTower. The city that used to be the birthplace of...
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Zamárdi’s own beer also debuted at the Balaton Beer Weekend
From Friday afternoon to Sunday night, guests could taste 40 types of beer specialties at the Balaton Beer Weekend in Zamárdi, the ZAM! on the beach next to the terrace....
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Zamárdi beer will be ready by the weekend!
The first beer, named after the Balaton settlement, will be ready on Friday, which can be tasted for the first time in the city of its namesake, Zamárdi, at the...
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Big sporting events also help with beer consumption
Although major sporting events temporarily have a positive effect on the development of beer consumption, this year the weather will also decide whether the beer market can correct itself this...
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Beer consumption in Hungary decreased by 10 percent in the past year
The amount of beer sold in Hungary was just over 5.4 million hectoliters in 2023, which represents a significant drop compared to 6.01 million hectoliters in 2022. According to the...
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Brewers are hoping for a warm summer again this year
Although major sporting events temporarily have a positive effect on the development of beer consumption, this year the weather will also decide whether the beer market can correct itself upwards...
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MONYO and foodora are back with a joint beer
MONYO Brewing and foodora are starting the summer with a joint beer: for the second time, the two companies have partnered and brewed a unique beer. The drink, named Fun...
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Excellent workplace practices at the Borsodi Brewery
The Borsodi Brewery also won the Hungarian Business Leaders Forum’s Diverse and Fair Workplace award in the “Excellent rating” category. The purpose of the tender, announced for the first time...
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Do Hungarians like Heineken the most?
According to the latest Pénczenrum poll, Heineken’s beers are still the most popular among readers, although Dreher is not far behind. Borsodi is in third place, but significantly behind, while...
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Beer prices in Budapest are favorable
Significant differences can be observed in the prices of draft beers between major European cities. Oslo follows the Icelandic capital with 9.6 euros and Copenhagen with 8 euros. Other big...
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In 2023, 11 percent less beer was sold in Hungary than the previous year
According to the report of the Association of Hungarian Brewers, as a result of high inflation, 11 percent less beer was sold in Hungary in 2023 than the previous year....
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That’s how much a beer cost in the EB fanzone in Cologne over the weekend
In the EB fanzone in Cologne, fans had to pay 6 euros, i.e. approximately HUF 2,390, for a fried hot dog, but the same price also applied to a half-liter...
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Guinness becomes official partner of premier league
Diageo-owned beer brand Guinness has become the official partnership of the Premier League, replacing Budweiser. The four-year agreement, which kicks off for the 2024/25 season, will see Guinness become the “Official Beer...
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The results of the Hungarian beer industry in 2023: mixed performance from the big producers
The 2023 business year brought various challenges and successes for Hungarian beer producers. While net sales increased among the four leading beer producers – Borsodi, Heineken, Dreher, and Carlsberg –...
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A beer academy opens in the capital of wine, Balatonfüred
By popular demand, the festival of Balaton beers, the Balaton Beer Weekend, will be held not only in Zamárdi, but also in the capital of wine, Balatonfüred, where the breweries...
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Gösser Spritz beer cocktails have arrived!
Gösser’s novelties are the strawberry Gösser Beer Spritz “Strawberry” and the juniper-flavored Gösser Beer Spritz “Botanic” beer cocktails that can make any summer moment unforgettable. Their refreshing, fruity flavor is...
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The Brewers Forum in Lille: A Pivotal Moment for Europe’s Beer Industry
The historic city of Lille, France, usually synonymous with wine, recently hosted an unprecedented event from May 26 to 30—The 6th Brewers Forum and the 39th European Brewers Convention (EBC)....
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Quality beers came to the fore over volume
“Based on last year’s data, beer consumption has moved towards quality instead of volume,” say Auchan’s experts. The classic flavors are the most popular, in addition, the reduced energy and...
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Brits to spend £2.4 billion on beer during Euros 2024 tournament
Brits are estimated to drink 604.5 million pints during this summer’s 2024 Euros tournament, new research finds, with spending predicted at £2.4bn over the 33 day championship. Takepayments, a digital...
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We can wander around the country’s small-scale breweries on weekends
On Saturday, May 25, the Hungarian small-scale breweries will open again to interested parties as part of a national program. The aim of the initiative, as in previous years, is...
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Leadership change at BrewDog
James Watt, co-founder and CEO of BrewDog, steps down from his leadership role after 17 years, passing the baton to James Arrow, the COO. However, Watt is not leaving the...
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Beer consumption in the Czech Republic is at an all-time low
Beer consumption in the Czech Republic reached a historic low in 2023. Czech breweries brewed 20 million hectoliters of beer last year, 2.7 percent less than the previous year. Beer...
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AB InBev building 0.0% tech in UK, sees opportunity in “adult refreshment”
AB InBev sees „a unique opportunity” in building its 0.0% portfolio in the area of „adult refreshment”. Anheuser-Busch InBev is building new de-alcoholisation technology in the UK as the world’s...
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The Hungarian beer market focuses on alcohol-free beers and the premium category
The Hungarian beer market is witnessing significant shifts, with non-alcoholic and premium beers becoming increasingly popular. According to Kántor Sándor, Director of the Hungarian Brewers Association, there is a noticeable...
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A new member has been added to the premium offer of Borsodi Sörgyár
This spring, Borsodi Sörgyár expanded its premium range with a new product that builds on the light and silky taste of the classic Miller Genuine Draft, but with a citrus...
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Taste magic
Design studio Nendo has created a glass with a slanted profile for Japan’s oldest beer brand, Sapporo, which has an influence on how the drink interacts with the palate of...
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