Tag "sör"
                    Scream and ski from Budweiser
                    
                        
																								Date: 2021-04-06 11:11:58
												                    
				
                Budweiser is promoting this month’s rollout of its first Utah-themed beer. As part of its “The Beer Utah Swears By” effort, the brewer is giving people a chance to win...
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                    Budweiser pitches pop-up stadium experiences for MLB’s Opening Day
                    
                        
																								Date: 2021-03-30 11:20:19
												                    
				
                April 1 is the opening day of MLB in the United States. Because baseball matches can also go to a limited audience, Budweiser compensates fans with events, sweepstakes, and social...
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                    Kőbányai innovates with citrus flavors
                    
                        
																								Date: 2021-03-25 11:24:10
												                    
				
                Kőbányai, known until now only in the form of a clear lager, comes as a surprise to the lovers of flavored beers: the Hungarian beer market legend launches a grapefruit-flavored...
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                    Self-pour beer and wine kiosk planned for Illinois mall
                    
                        
																								Date: 2021-03-18 08:30:25
												                    
				
                A Tapville Social store will serve wine and beer using self-pour dispensers in the Fox Valley Mall in Aurora, Illinois, later this month, as the city council has approved a...
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                    Heineken strengthens further in trade with Positive Adamsky
                    
                        
																								Date: 2021-03-04 11:24:09
												                    
				
                Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in...
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                    (HU) Soproni Óvatos Duhaj Hoplager
                    
                        
																								Date: 2021-02-17 15:11:58
												                    
				
                Hoplager is a bottom-fermented beer type – hops are added to the cold beer, so they give not only bitterness to it but also a rich hop aroma. In comparison...
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                    The winner of the 2nd Sopron Brewing Competition, the Óvatos Duhaj Hoplager has arrived
                    
                        
																								Date: 2021-02-16 11:30:15
												                    
				
                The creation of Cserjés László, brewer will appeare in stores these days as the newest member of Soproni Óvatos Duhaj beer specialties. Soproni announced the competition to promote home brewing,...
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                    The Borsodi Brewery expands its offer with Hard Seltzer
                    
                        
																								Date: 2021-02-16 11:27:16
												                    
				
                As a key player in the region’s beer market, the Molson Coors Group is among the first to introduce the new alcohol product, hard seltzer, in all Central and South-Eastern...
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                    Archaeologists have found a five-thousand-year-old brewery in Egypt
                    
                        
																								Date: 2021-02-15 11:02:14
												                    
				
                American and Egyptian archaeologists have found the world’s oldest known brewery in a well-known Egyptian excavation area – telex wrote. According to experts, the brewery was established in the time...
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                    Beer Association: producer turnover decreased by 7.5 percent in last year
                    
                        
																								Date: 2021-02-12 11:55:17
												                    
				
                Last year, the total turnover of the five largest domestic breweries (Borsodi, Dreher, Heineken, Carlsberg and Pécs) decreased by 7.5 percent to 6.177 million hectoliters, and domestic sales fell even...
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                    Cooler Canon is the Coolest Innovation Ever VIDEO
                    
                        
																								Date: 2021-02-09 08:10:10
												                    
				
                Check out the Cooler Canon, the brightest star of any gatherings. One click and the beer can flies right into your hand...
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                    Dreher is launching an online Valentine’s Day campaign
                    
                        
																								Date: 2021-02-08 11:22:07
												                    
				
                Dreher Gold’s February online campaign aims to show you don’t necessarily have to stick to classic greetings, there are other ways to express yourself. Thanks to Dreher Gold’s unique digital...
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                    Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category
                    
                        
																								Date: 2021-02-03 11:21:38
												                    
				
                Coming straight from the United States comes the latest trend in alcoholic beverages, hard seltzer – a translucent carbonated alcoholic beverage, typically with a hint of fruit flavoring, where the...
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                    A pandemic-ridden beer market
                    
                        
																								Date: 2021-01-25 14:25:22
												                    
				
                The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...
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                    C&C Group and Innis & Gunn enter into long-term partnership
                    
                        
																								Date: 2021-01-25 14:05:35
												                    
				
                C&C Group has started a long-term partnership with Edinburgh-based beer brand Innis & Gunn, for selling and distributing the latter’s award-winning range of beers in the UK and Ireland. C&C...
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                    Budweiser skips Super Bowl this year
                    
                        
																								Date: 2021-01-25 10:46:15
												                    
				
                Budweiser will not run an ad during the Super Bowl for the first time in 37 years. Instead, the AB InBev brand will reallocate its Super Bowl media investment to...
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                    The Hungarian government will pay half of Heineken’s investment
                    
                        
																								Date: 2021-01-12 11:28:15
												                    
				
                Half of Heineken’s generous half-billion-dollar investment is paid for by the government, in return that the Dutch company protects 456 jobs and buys raw materials from mostly Hungarian suppliers –...
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                    The turnover of draft beers fell
                    
                        
																								Date: 2020-12-13 11:42:07
												                    
				
                The coronavirus pandemic affected the largest breweries badly, but small-scale craft breweries could even grow if they adapted in time – penzcentrum.hu wrote. With the elimination of pubs, the emphasis...
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                    New brand manager at Dreher
                    
                        
																								Date: 2020-12-03 11:29:21
												                    
				
                Dreher Sörgyárak Zrt. has certified a new specialist for the factory’s leading brand. As Senior Brand Manager, Presits Lívia will be responsible for the full communication of all of Dreher’s...
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                    Italy’s Birra Perroni Introduces Returnable Beer Bottles
                    
                        
																								Date: 2020-12-03 08:50:16
												                    
				
                Italian brewer Birra Perroni has introduced returnable beer bottles in a bid to reduce its environmental impact. Presenting the novelty, the brewery highlighted that 90% of Italians are sensitive to environmental issues...
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                    Carlsberg buys German brewery Wernesgrüner
                    
                        
																								Date: 2020-11-01 14:18:43
												                    
				
                Carlsberg Group has announced that it agreed with Bitburger Braugruppe to acquire the Wernesgrüner Brewery. This deal also includes the Wernesgrüner brand in the Vogtland region of Saxony. The step is going...
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                    (HU) Sörszövetség: csökkent a sörfogyasztás a harmadik negyedévben is
                    
                        
																								Date: 2020-10-27 11:50:17
												                    
				
                ...
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                    Beer is not lost, it is only transformed
                    
                        
																								Date: 2020-10-22 11:05:57
												                    
				
                Due to the coronavirus crisis, plenty of beer is left in stock in Japan, but it is not wasted, but – following the rule of conserving energy – it only...
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                    Old acquaintance in a new form: Here is the boxed Belle-Vue Extra Kriek
                    
                        
																								Date: 2020-10-15 11:30:45
												                    
				
                The Borsod Brewery starts the autumn season with another product development. From September, the popular Belgian cherry beer specialty, the Belle-Vue Extra Kriek, will be available in stores. The Borsod...
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                    Portugal’s Super Bock Launches Gluten-Free Beer
                    
                        
																								Date: 2020-10-12 08:50:21
												                    
				
                Portuguese beer brand Super Bock has launched a gluten-free beer variant, which it says is one of the first to be approved by the Portuguese Coeliac Association (APC). The new Super...
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                    Heineken acquires Peruvian beer brand, Tres Cruces
                    
                        
																								Date: 2020-10-01 10:37:16
												                    
				
                By acquiring the Peruvian beer brand, Tres Cruces, Heineken has entered the Peruvian beer market that is one of the largest ones in South-America with a consumption volume of 14...
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                    Cantenna – blending beer and technology
                    
                        
																								Date: 2020-09-15 11:20:36
												                    
				
                Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...
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                    A donut makes pumpkin latte beer
                    
                        
																								Date: 2020-09-01 11:12:56
												                    
				
                Dunkin ‘Donuts is launching new drink specialties in partnership with a brewery called Harpoon Brewery – origo wrote after Store Insider. The two companies have already launched various coffee beers...
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                    Coors turns digital conference background into a reality
                    
                        
																								Date: 2020-09-01 10:19:32
												                    
				
                Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...
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                    Dress in Dreher! BP CLOTHING designed a capsule collection for the iconic brewery in Budapest
                    
                        
																								Date: 2020-08-28 11:06:34
												                    
				
                Dreher has innovated in a different way than before, this time with clothes being put on the shelves instead of beer. Known for its quality streetwear style, BP Clothing has...
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