Tag "R-Water Kft"
Refreshments full of functions
Two parallel trends are emerging on the functional drinks market: a marked increase in health consciousness and heightened price-sensitivity due to the inflationary environment. This article is available for reading...
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Health and superpower in a bottle
One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...
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Absolute Live
Discover the new generation of our Absolute Live drinks! Slim, modern design and complex active ingredients to ensure that you always bring out the best in you! Contact: R-Water Kft. Judit...
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Functional foods in full force
Functional products include fortified foods and beverages, nutritional and dietary supplements, and various bars and snacks enriched with vitamins, minerals, probiotics, proteins and other nutrients. These products represent the perfect...
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Absolute Live: a trendsetter among Hungarian sports drinks for 16 years
Absolute Live, produced by R-Water in Akasztó, has been a key player in the functional sports drinks market since 2008. Every year the Hungarian family business manufactures about 2.5 million...
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In the service of health
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...
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It is time to be active again!
András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...
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Functionality is now an expectation
There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...
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Vitality and health in a bottle
András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...
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Product donation to the Kiskunhalas Epidemiological Hospital
450 bottles of vitamin drinks were donated by the Akasztó-based R-Water Kft. to the Kiskunhalas Mobile Epidemiological Hospital, thus helping to strengthen the immune system of the employees of the...
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The masters of thirst-quenching
The functional drink category had been growing and strengthening before it suffered a blow because of the COVID-19 pandemic in the spring of 2020. There was one exception though, the...
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54,000 bottles of vitamin drinks were donated by R-Water Kft. from Akasztó to the Maltese Charity Service
R-Water Kft. from Akasztó donated more than 7 million HUF worth vitamin drinks to the Maltese Charity Service. The donation reaches needy families, nursing homes, homeless shelters and caregivers nationwide....
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