Tag "prémium termékek"
Asda opens its first ever premium convenience store
Asda has opened its first premium ‘Extra Special’ store offering the opportunity to shop the supermarket’s deluxe product range in a convenient roadside location. The store, which can be found...
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Standing firm during the crisis – with progressive development projects
Our magazine interviewed László Pekó, chairman of CO-OP Hungary Zrt.’s board of directors and Géza Tóth, the CEO of CO-OP Hungary Zrt. How did 2020 go for the Coop Group?...
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Magazine: Report from the boardroom (Part 3) – An interview with Michael Holm, Diageo’s managing director for Eastern European markets
In our new series Judit Szalóky Tóth, a Boyden Executive Search partner makes interviews with executives. This time she asks questions from Michael Holm, who has been the managing director...
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Wiesbauer-Dunahús rolls out premium product
Wiesbauer-Dunahús Kft. entered the market with a new premium-category product. The company is a Hungarian Product trademark user and plans to extend trademark use to its own branded products. The...
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Pricing and promotions through the eyes of the consumer
Food prices are rising and shoppers are worried – reveals the latest Nielsen ‘Shopper Trends’ survey. Back in 2017 growing food prices was only the 6th biggest shopper concern, but...
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Is the pálinka market really dying?
In early April the National Council of Pálinka (PNT) issued a statement that the pálinka market is dying, and it can only be saved by drawing a line between pálinka...
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New beer trends
According to an analysis by the Association of Hungarian Brewers, the five major breweries sold 1.3 percent more beer in 2018 than in the previous year, 6.29 million hectolitres. Alcohol-free...
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Nielsen: Half of the Hungarians are already buying premium products online
Nearly half of the Hungarians are already buying the desired premium product online, thus approaching the 61 percent European and 69 percent world average. In fact, 15 percent of them...
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Nielsen: We spent 303 billion HUF on premium products last year
Consumers’ purchasing preferences were significantly rearranged in 2016. With regard to price segments, the demand for premium products is growing in the top 10 categories of food and chemical products,...
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