- Trademagazin

OMA AWARDS 2017
Date: 2017-10-27 08:03:07

Outstanding Merchandising Achievement Awards (OMA) has been rewarding the best in-store displays for more than 50 years. You can see some of this year’s best solutions in the food category. Drinks...

Magazine: Message about the bottle
Date: 2017-10-24 06:24:54

On 5 September POPAI and the HP Graphics Experience Center in Barcelona organised an international symposium, where the main topic was digital printing and how it can be used to...

Chio was the host of the POPAI meeting in September
Date: 2017-10-01 06:45:42

On 7 September 2017 POPAI members met at the Intersnack/Chio headquarters. Discussions focused on the discount supermarket channel: GfK’s client service director Rita Csillag-Vella spoke about the latest trends and challenges...

Interactivity contributes to a better consumer experience
Date: 2017-09-07 10:33:45

Today 77 percent of the US population owns a smartphone and this influences mobile and online shopping trends. New York & Company has installed self-service kiosks in their shops, where...

POP solutions from the Silicon Valley to the Napa Valley
Date: 2017-08-30 16:32:38

In the last 70 years all US advertising agencies and display manufacturers in the West Coast gathered every year to share knowledge and inspire one another. In the following you can...

POPAI Hungary’s new website
Date: 2017-08-30 16:15:07

Since the middle of summer the website of POPAI Hungary Association has had a new look. In line with the Shop! and POPAI trends, the old red and black design has...

POPAI special award: The Continuity Company AG (TCC) – Penny Market – Disney Pixar loyalty programme
Date: 2017-08-30 14:59:25

Between 2 June and 24 August 2016 plush toys were playing the main role in Penny Market stores once again. The primary objective of the loyalty programme was winning younger shoppers. To...

‘The most successful promotion of 2016’ – gold medal and special award winners
Date: 2017-08-30 06:35:58

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

POPAI meeting hosted by Unilever
Date: 2017-07-06 10:07:24

Unilever Hungary was the host of the POPAI meeting held on 8 June 2017. Customer marketing leader Tibor Veress welcomed club members and the discussion was focusing on the online...

11.2-billion dollar turnover estimated in the electronic display market
Date: 2017-03-10 09:45:56

A report by Technavio forecasts that the growth rate of the in-store display market will be 16 percent between 2017 and 2021. The main driving force behind this growth will...

Pokémon GO is everywhere
Date: 2016-10-04 10:11:32

The world has gone mad about augmented reality game Pokémon GO. Many of those who play the game don’t go to shopping centres for buying things but to search for...

Toys and games: efficient displays
Date: 2016-04-14 09:59:24

Displaying products is especially important in the toys and games category. However, displays don’t result in a higher proportion of impulse buying in the category. Impulse buying occurs more frequently...

POPAI Global Award has a Hungarian winner again!
Date: 2016-03-25 15:10:18

A.R.E | POPAI The New Association announced the 2016 Global Awards Winners at GlobalShop in Las Vegas on March 23, 2016. Each year, the POPAI Global Awards recognize excellence in...

Magazine: Shopper engagement study by POPAI (Part 2)
Date: 2015-05-21 12:05:38

POPAI North America prepared its Shopper Engagement Study on the preferences of supermarket customers in 2012 and a Mass Merchant Channel Study on hypermarket customer habits in 2014. The results...

OMA AWARDS 2017 Date: 2017-10-27 08:03:07

Magazine: Message about the bottle Date: 2017-10-24 06:24:54

Chio was the host of the POPAI meeting in September Date: 2017-10-01 06:45:42

Interactivity contributes to a better consumer experience Date: 2017-09-07 10:33:45

POP solutions from the Silicon Valley to the Napa Valley Date: 2017-08-30 16:32:38

POPAI Hungary’s new website Date: 2017-08-30 16:15:07

POPAI special award: The Continuity Company AG (TCC) – Penny Market – Disney Pixar loyalty programme Date: 2017-08-30 14:59:25

‘The most successful promotion of 2016’ – gold medal and special award winners Date: 2017-08-30 06:35:58

POPAI meeting hosted by Unilever Date: 2017-07-06 10:07:24

11.2-billion dollar turnover estimated in the electronic display market Date: 2017-03-10 09:45:56

Pokémon GO is everywhere Date: 2016-10-04 10:11:32

Toys and games: efficient displays Date: 2016-04-14 09:59:24

POPAI Global Award has a Hungarian winner again! Date: 2016-03-25 15:10:18

Magazine: Shopper engagement study by POPAI (Part 2) Date: 2015-05-21 12:05:38