marketingkommunikáció

The MRSZ calls for industry cooperation and an action plan
Date: 2024-05-03 11:06:07

At the request of the MRSZ, EY prepared a study in the first quarter of 2024 on the effects of international centralization efforts on the domestic marketing communications industry. The...

Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe
Date: 2023-09-20 09:39:10

Nestlé said it has picked WPP Openmind to be its sole media agency in Europe, as the world’s biggest packaged food maker seeks to target consumers more efficiently amid a...

Playfulness and responsibility in promotions
Date: 2023-07-21 14:16:27

On 27 April 2023 Trade magazin organised its “The key to successful promotions” event in Aquincum Hotel Budapest, where the award ceremony of the “Most successful promotion of the year”...

MRSZ: In 2023, the spending of the media and communication market may decrease even nominally
Date: 2023-05-12 11:00:51

The Hungarian media and communication market may decline nominally by 3 percent, reaching HUF 553 billion in 2023, within which media market spending may increase by 1.4 percent, while the...

TrafikTV – where “only the results matter”
Date: 2023-02-28 10:53:07

According to the analysis of RetailZOOM Kft., sales of FMCG products increased by more than 27% in National Tobaccos Shops in 2022, with sales revenue approaching HUF 170bn. TrafikTV has...

New communications manager at JYSK Hungary
Date: 2022-09-26 08:23:12

From the beginning of September, Krisztina Szilvási is responsible for the communication of the Danish retail store chain. The specialist came from ABB, a global technology company dealing in energy,...

(HU) Megújult a Ceres toast kínálata
Date: 2022-03-13 09:22:10

Sorry, this entry is only available in HU....

New head of marketing communications at Cofidis
Date: 2020-02-20 11:08:56

As of December 1, 2019, Marianna Nád-Kántor holds the position of Brand and Marketing Communications Manager at the Hungarian Branch of Cofidis. Previously she was responsible for marketing and communications...

You can be Messi at this year’s BrandFestival
Date: 2019-11-08 11:14:24

Top international speakers will analyze future trends on 20-21 November at the Budapest Music Center’s BrandFestival stage. Over 100 speakers, including 15 international experts, will analyze future trends in marketing...

Magazine: Canned food products underwent software and hardware update
Date: 2019-10-18 07:24:37

According to András Szirbek, marketing director of Bonduelle Central Europe Kft., the main canned food consumption trends are the same in Hungary as in other parts of Europe: sales of...

Tell us a story!
Date: 2017-09-13 09:30:58

Consumers born before the year 2000 are more and more interested in the story behind a good wine. A good story and stylish bottle labels can boost wine sales. For...

Fanta: complete renewal this year
Date: 2017-04-25 09:09:50

The Fanta brand comes out with a new packaging design and implements a new type of marketing communication campaign this year. Fanta’s new, spiral-shaped PET bottle has already been a...

Magazine: METRO: Truly impressed
Date: 2016-05-24 07:08:58

METRO Hungary, the food supplier of the chef contest’s Hungarian final and Bocuse d’Or Europe, promotes the two events in a very special way: they sent food packs with the...

The MRSZ calls for industry cooperation and an action plan Date: 2024-05-03 11:06:07

Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe Date: 2023-09-20 09:39:10

Playfulness and responsibility in promotions Date: 2023-07-21 14:16:27

MRSZ: In 2023, the spending of the media and communication market may decrease even nominally Date: 2023-05-12 11:00:51

TrafikTV – where “only the results matter” Date: 2023-02-28 10:53:07

New communications manager at JYSK Hungary Date: 2022-09-26 08:23:12

(HU) Megújult a Ceres toast kínálata Date: 2022-03-13 09:22:10

New head of marketing communications at Cofidis Date: 2020-02-20 11:08:56

You can be Messi at this year’s BrandFestival Date: 2019-11-08 11:14:24

Magazine: Canned food products underwent software and hardware update Date: 2019-10-18 07:24:37

Tell us a story! Date: 2017-09-13 09:30:58

Fanta: complete renewal this year Date: 2017-04-25 09:09:50

Magazine: METRO: Truly impressed Date: 2016-05-24 07:08:58