Tag "Magnum"
The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Unilever power brands drive sales growth in third quarter
Unilever has seen strong growth in the third quarter of 2024 as demand for its power brands such as Dove, Hellmann’s and Magnum soared, despite turnover remaining flat. The London-listed...
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Magnum launches ‘mood-inspired’ ice creams
Magnum has unveiled its latest duo innovation – Magnum Euphoria Pink Lemonade and Magnum Vegan Chill Blueberry Cookie. The launch offers a unique multi-sensory experience as it introduces Magnum’s first-ever...
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Unilever cost cuts downsizes Magnum Multipack
Consumer goods company, Unilever has made the size of its Magnum multipacks smaller, as inflation continues to push up the price of grocery products. In a bid to mitigate these...
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Magnum Double Gold Caramel ice cream
Caramel-cinnamon sauce makes this irresistible biscuit-flavoured dairy ice cream even more exciting. A golden chocolate coating covers the ice cream, which is given an extra kick by the bits of...
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Unilever’s Magnum Embraces Recycled Plastic For New Tubs
Unilever-owned ice cream brand Magnum has announced the rollout of a new packaging solution made from polypropylene plastic. More than seven million units of the new ice cream ‘tubs’ are...
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The glass Magnum comes in recycled plastic packaging
After tests last year, more than 7 million glasses of Magnum will be on European store shelves this year, coming in packaging made from recycled plastic. Previously, no suitable technology...
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Ruby chocolate Magnum
Ruby chocolate is made of very special Ruby cocoa beans. These cocoa beans are characterised by a natural pink colour, so the chocolate made from them is pink too. Its...
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Make-your-own Magnum retail concept makes Indian debut
Magnum has launched its first two pop-up stores in India, offering customers Make Your Own Magnum experience. The stores have opened at Phoenix Market City malls in Mumbai and Chennai....
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Magazine: Bagaméri and his ice cream tricycle are here!
Per capita ice cream consumption has been growing dynamically in every segment in the last 5 years in Hungary, in terms of both value and volume – we learned from...
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Magnum in plastic cup
The one-of-a-kind Magnum experience can also be enjoyed at home: the ice cream is now available in plastic cup packaging too. Rich chocolate shards and velvety ice cream are wrapped...
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