Tag "L'Oreál"
L’Oréal is one of the most ethical companies
The Ethisphere Institute has put L’Oréal on the list of the world’s most ethical companies for the 10th time. L’Oréal chairman-CEO Jean-Paul Agon told: since 2000 they have been focusing...
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What can be the main trends in the communication strategies of FMCG brands in 2019?
Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...
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Magazine: One sense above all
Perfume sales are above the average in the Valentine’s Day, Women’s Day and Mother’s Day periods, but it is December and Christmas time when sales are the highest. This is...
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Magazine: The palettes of self-expression
According to data from L’Oréal, decorative cosmetics represent the biggest value in the Hungarian beauty care market, and it is also one of the most dynamically growing categories (+11.7 percent...
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Magazine: Mirror, mirror on the wall…
Jáger Melinda, marketing manager of Beiersdorf Kft. reported to our magazine that 2017 was a very good year in the facial care market for NIVEA products. In the segments where they are...
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L’Oréal’s sustainability programme goes well
L’Oréal has published its annual sustainability report. The results of the ‘Sharing Beauty with All’ programme show that significant progress has been made in the domains of sustainable innovation and the...
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By 2020 all L’Oreal products would be made from renewable raw materials
As one of the leaders in the cosmetics and beauty industry, L’Oréal’s new sustainability program has determined that by 2020 all of the company’s products will be made from renewable...
Read moreSustainability : L’Oréal accelerates its transformation in 2017
A few days ahead of Earth Day on 22 April, L’Oréal publishes the 2017 Progress Report on its sustainability programme Sharing Beauty with All. The report shows significant progress, as...
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L’Oreal to acquire beauty tech company ModiFace
ModiFace was established 11 years ago in Toronto and offers 3D virtual makeups and skin diagnostic services. L’Oréal’s chief digital officer Lubomira Rochet told: with its world-class team, technologies and sustained...
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Pampering special products
In the hair dye category Henkel’s innovation this year is Schwarzkopf#PureColor. Dóra Domján, junior brand manager of Henkel Magyarország Kft. told our magazine that one of the most important consumer expectations in...
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Magazine: Strong hair and an even stronger category
The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...
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Garnier Fructis Hair Food
For hair that is hungry for nourishment, the new Garnier Fructis product is made with 98 percent natural ingredients. It is more than a mask! The product can be used...
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Elseve Extraordinary Oil Coco
L’Oréal Paris Elseve Extraordinary Oil Coco is the latest coconut oil containing product from the brand, which offers professional care to normal, dry and unmanageable hair, without weighing it down....
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Botanic Therapy
With its natural ingredients, Garnier’s latest hair care brand offers specialist care to all hair types. Products contain castor oil, argan oil, olive oil, honey, blueberry and green tea; they...
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L’Oréal recognised for leadership in environmental matters
L’Oréal is a global leader in corporate sustainability. The Carbon Disclosure Project (CDP), an independent organisation that issues environmental certificates, has recently announced that L’Oréal scored an ‘A’ for all three...
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Smart hairbrush and UV patch
At the Viva Technology conference in Paris La Roche-Posay have introduced their latest innovation, called My UV Patch, a sensor that is put on the skin and monitors UVA and...
Read moreL’Oreal is the most equal employer
In the Equileap 2017 ranking – which tested how efficiently companies are working for equality between men and women at workplaces – L’Oreal finished first ahead of 3,000 other companies....
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L’Oréal improves the environmental profile of products
The world’s leading cosmetics company, L’Oréal will improve the environmental or social profile of all of their products by 2020 – announced the cosmetic product giant in a press statement...
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There are cosmetics already that are almost 100% self-decomposing
Every year, on May 22, a worldwide attention is drawn to the diversity of wildlife (biodiversity) and the threats. Recognizing the importance of the topic, by 2020, the world’s leading...
Read moreNew CEO at L’Oréal’s hungarian subsidiary
Highly committed, independent, balanced in its composition and enriched with the diversity of its members, the Board of Directors determines the Company’s strategic orientations, ensuring and monitoring their implementation and...
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The L'Oréal will reduce the price of products supplied to China
The French cosmetics company L'Oréal reduces the price of most of its products that are shipped to China, to fight against the gray market of products, and also encourage Chinese...
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