kutatás - Trademagazin

National research: this is what Hungarians eat when they go on a trip
Date: 2023-09-05 12:16:15

94% of Hungarians tend to eat food while traveling, the most important aspects of which are practicality, price and quality when choosing them – a recent national survey by OMV...

Fenntarthatóság: elmélet és gyakorlat
Date: 2023-08-31 10:59:20

A környezet védelme, a fenntarthatóság elérése mindannyiunk közös ügye, és a kutatási eredmények azt mutatják, hogy szerencsére ezzel a magyar lakosság is egyetért. Amellett, hogy a vállalatoktól is elvárja, hogy...

Straws made from paper can be harmful
Date: 2023-08-29 09:58:34

Instead of banned plastic straws, restaurants now offer paper straws. But these can also be harmful to the environment and health, warns a group of researchers in the journal “Food...

K&H: “everyday” costs HUF 60,000 more per month
Date: 2023-08-04 13:00:11

There is still hardly anyone who does not spend more on living than a year earlier, according to the second-quarter K&H secure future survey, which examined changes in the expenses...

E-commerce came to a standstill, it received a threat from an unexpected place
Date: 2023-08-03 13:12:16

Domestic e-commerce stagnated in the first half of the year. In addition to the decreasing number of customers, the e-retailers were able to maintain last year’s level by forcedly increasing...

This is why 7 out of 10 webshops fail in Hungary
Date: 2023-07-24 12:19:34

A well-functioning webshop with promising passive income is the dream of many entrepreneurs. We can read success stories when, with minimal capital, a Sufni soap/DIY/baby clothes webshop became a superpower...

According to KPMG, family companies that are also open to the outside are more successful
Date: 2023-07-17 13:35:38

Involvement of experts, diversification, digitalization, sustainability, future orientation – these are the main success criteria for family-owned small and medium-sized enterprises, according to recent research by KPMG. With a sustainable...

One fifth of the annual turnover is realized in the summer on the toy market
Date: 2023-07-12 12:57:06

Hungarian families typically buy beach toys for HUF 2-5,000 in the summer, the best sellers being water pistols, inflatables and sandbox toys – according to recent research by REGIO JÁTÉK....

What do Hungarians think about festivals? – research
Date: 2023-07-12 11:37:31

As in 2021, the Ynsight Research team examined discourses about domestic music festivals this year as well. Conversations in online communities and forums reveal countless interesting aspects that help us...

In-game advertising beats digital at capturing consumers attention
Date: 2023-07-12 09:47:34

In-game advertising is more effective at engaging consumers than other forms of digital advertising, according to a two-year study into the impact of attention on digital advertising and gaming. The...

Co-op Launches Campaign On Social Mobility To Break ‘Class Ceiling’
Date: 2023-07-11 09:47:54

UK retail and services business The Co-operative has announced it is taking action to break what it describes as the ‘Class Ceiling’, as new research has found that a significant...

Consumers cut back on sugar for their long-term health, study shows
Date: 2023-07-07 13:35:05

In a global survey, Kerry found people are looking for other sweeteners to preserve their long-term health, and increasingly want natural solutions. Kerry found in its latest consumer research that...

EY: The majority of large companies do not yet see what the introduction of the global minimum tax entails
Date: 2023-07-07 12:44:14

The vast majority of large multinational companies will be affected by the global minimum tax, yet only a fraction of them are aware of what it will actually entail if...

Is environmentally conscious shopping really eco-friendly?
Date: 2023-07-06 10:37:15

In our new 500-respondent consumer survey, we were trying to learn about the latest consumer opinion and habits related to environmental consciousness and sustainability. This article is available for reading...

The number of hyper-rich has decreased
Date: 2023-06-22 11:47:33

The group of high net worth individuals (HNWI), i.e. the hyper-rich, decreased last year. Regionally, North America (46%) and the Asia-Pacific region (32%) have the largest share of the global...

Survey on the Hungarian consumption of plant-based foods
Date: 2023-06-19 11:30:35

In April Danone and NMS did a representative survey, which revealed that today the main reason for eating plant-based food is health, but only 8% of consumers are forced to...

K&H: Every fifth SME would share their business premises to cut costs
Date: 2023-06-16 12:14:33

The economic events of the past 3 years have not spared the entrepreneurial sector. Trade and industry are in a particularly difficult situation, which has resulted in many shop closures...

Young people keep the spirits up in the world’s most pessimistic country
Date: 2023-06-15 10:03:28

Even in a global context, Hungarians see their own financial situation and the fate of the country’s economy the most pessimistically, according to the Hungarian data published for the first...

EY: It’s getting more expensive to live, many think it will get even worse
Date: 2023-06-13 12:57:12

People around the world are worried about the rising cost of living, and many fear that the economic situation will get even worse, according to EY’s international survey of 21,000...

EY: Personal data becomes valuable for customers
Date: 2023-06-06 12:39:54

The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international...

For three-quarters of Hungarian customers, fast delivery is extremely important when ordering online
Date: 2023-05-31 11:50:10

Almost 40 percent of online purchases in Hungary fail because the customer cannot find a fast enough delivery option among the delivery options of the given webshop. This is revealed...

Shorter delivery time slots from online shops
Date: 2023-05-24 11:46:15

According to the experts of international smart logistics company DODO, online shops are beginning to offer shorter time slots for home delivery, and it will be decisive in the market...

Every fifth domestic company plans to use artificial intelligence
Date: 2023-05-23 11:55:48

The attitude of companies regarding the growing popularity of artificial intelligence is divided. Some of the companies already use solutions based on artificial intelligence, and although several are planning to...

This is how much you can save per month with a regular customer membership
Date: 2023-05-23 11:39:45

Nine out of ten Hungarian women are members of some kind of loyalty program and regularly use their loyalty card, according to a representative online survey by Rossmann Hungary. The...

K&H: the monthly cost of living for Hungarians has increased by HUF 10,000
Date: 2023-05-16 12:13:17

Monthly living expenses have grown much more than incomes, according to the K&H Safe Future survey, which examined the situation of the 30-59 age group. 92 percent of respondents spend...

According to a survey, plant-based products are becoming more and more popular
Date: 2023-05-11 12:59:38

The popularity of plant-based products is increasing in Hungary, according to a survey, the findings of which were reported to MTI by Danone Magyarország Kft. More than half of the...

An amazing thing was revealed about rice: many people would not have thought this
Date: 2023-05-10 11:14:37

Due to the problem of climate change, agricultural sciences are constantly facing new challenges, such as in the field of crop cultivation. It was unimaginable decades ago to cultivate crops...

Research: plant-based products are growing in popularity, especially among young people
Date: 2023-05-09 11:51:38

This year, Danone Magyarország Kft. also prepared its representative research, the purpose of which is to map how well known and followed the flexitarian diet is among Hungarian consumers, how...

Diets in our country are also unthinkable without meat
Date: 2023-05-08 11:58:24

One third of the population pays particular attention to their nutrition, and even, according to their own admission, they eat consciously. Almost the same number of people admitted that they...

13 percent of young people have no income, 11 percent receive more than HUF 400,000
Date: 2023-05-08 10:18:06

According to the latest data from the K&H youth index survey, the average personal income of 19-29-year-olds increased by HUF 40,000, or by more than 28 percent, to HUF 182,000....

National research: this is what Hungarians eat when they go on a trip Date: 2023-09-05 12:16:15

Fenntarthatóság: elmélet és gyakorlat Date: 2023-08-31 10:59:20

Straws made from paper can be harmful Date: 2023-08-29 09:58:34

K&H: “everyday” costs HUF 60,000 more per month Date: 2023-08-04 13:00:11

E-commerce came to a standstill, it received a threat from an unexpected place Date: 2023-08-03 13:12:16

This is why 7 out of 10 webshops fail in Hungary Date: 2023-07-24 12:19:34

According to KPMG, family companies that are also open to the outside are more successful Date: 2023-07-17 13:35:38

One fifth of the annual turnover is realized in the summer on the toy market Date: 2023-07-12 12:57:06

What do Hungarians think about festivals? – research Date: 2023-07-12 11:37:31

In-game advertising beats digital at capturing consumers attention Date: 2023-07-12 09:47:34

Co-op Launches Campaign On Social Mobility To Break ‘Class Ceiling’ Date: 2023-07-11 09:47:54

Consumers cut back on sugar for their long-term health, study shows Date: 2023-07-07 13:35:05

EY: The majority of large companies do not yet see what the introduction of the global minimum tax entails Date: 2023-07-07 12:44:14

Is environmentally conscious shopping really eco-friendly? Date: 2023-07-06 10:37:15

The number of hyper-rich has decreased Date: 2023-06-22 11:47:33

Survey on the Hungarian consumption of plant-based foods Date: 2023-06-19 11:30:35

K&H: Every fifth SME would share their business premises to cut costs Date: 2023-06-16 12:14:33

Young people keep the spirits up in the world’s most pessimistic country Date: 2023-06-15 10:03:28

EY: It’s getting more expensive to live, many think it will get even worse Date: 2023-06-13 12:57:12

EY: Personal data becomes valuable for customers Date: 2023-06-06 12:39:54

For three-quarters of Hungarian customers, fast delivery is extremely important when ordering online Date: 2023-05-31 11:50:10

Shorter delivery time slots from online shops Date: 2023-05-24 11:46:15

Every fifth domestic company plans to use artificial intelligence Date: 2023-05-23 11:55:48

This is how much you can save per month with a regular customer membership Date: 2023-05-23 11:39:45

K&H: the monthly cost of living for Hungarians has increased by HUF 10,000 Date: 2023-05-16 12:13:17

According to a survey, plant-based products are becoming more and more popular Date: 2023-05-11 12:59:38

An amazing thing was revealed about rice: many people would not have thought this Date: 2023-05-10 11:14:37

Research: plant-based products are growing in popularity, especially among young people Date: 2023-05-09 11:51:38

Diets in our country are also unthinkable without meat Date: 2023-05-08 11:58:24

13 percent of young people have no income, 11 percent receive more than HUF 400,000 Date: 2023-05-08 10:18:06