Tag "kutatás"
Nyári kedvenc a jegeskávé
A kávékedvelők több mint fele rendszeresen vagy alkalmanként fogyaszt jegeskávét a nyári hónapokban – derült ki a Costa Coffee és a gkid 2023 nyarán készült reprezentatív kutatásából. A fogyasztók körében a...
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Allianz Global Wealth Report 2023: The fun is over
Today, Allianz publishes its Global Wealth Report for the fourteenth time, which examines the wealth and debt situation of households in almost sixty countries around the world. 2022 was a...
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Kantar: a saját márkák a globális élelmiszerköltés 22%-át adják
A Kantar új kutatása szerint a saját márkás termékek jelenleg a globális élelmiszer-költések közel 22%-át teszik ki. Ugyanez 2021-ben 21,1% volt. A Kantar szerint a saját márkás termékek erőteljes növekedési...
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BCG: Brands should pay more attention to the 50-70 age group
According to the Boston Consulting Group (BCG) research “Don’t Overlook Your Mature Consumers”, members of the 50-70 age group, contrary to popular belief, have a much greater influence on the...
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EY: There is also a lack of female leadership and digital knowledge on boards
While digitization and sustainable operations are the keys to the long-term success of companies, only a fraction of the board members responsible for decision-making have experience in this direction, according...
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Older adults are drinking more in the US, research finds
The percentages of 18- to 34-year-olds who report that they either drink at all, drank in the past week, or sometimes drink more than they should are all lower than...
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The demand for spicy food is growing dramatically in our country
For Hungarians, cuisine without a spicy flavor is unimaginable, and its popularity is also growing. Almost exactly three quarters of the population eat spicy food at least once a week....
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A fiataloknak fontos a gyorsaság
A fiatalabb vásárlók számára különösen fontos a kiszállítás gyorsasága Magyarországon: a Z-generáció közel fele hagyta már félbe az online rendelés folyamatát a termékek kiválasztását követően, mert a felkínált kézbesítési időt...
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National research: this is what Hungarians eat when they go on a trip
94% of Hungarians tend to eat food while traveling, the most important aspects of which are practicality, price and quality when choosing them – a recent national survey by OMV...
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Fenntarthatóság: elmélet és gyakorlat
A környezet védelme, a fenntarthatóság elérése mindannyiunk közös ügye, és a kutatási eredmények azt mutatják, hogy szerencsére ezzel a magyar lakosság is egyetért. Amellett, hogy a vállalatoktól is elvárja, hogy...
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Straws made from paper can be harmful
Instead of banned plastic straws, restaurants now offer paper straws. But these can also be harmful to the environment and health, warns a group of researchers in the journal “Food...
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K&H: “everyday” costs HUF 60,000 more per month
There is still hardly anyone who does not spend more on living than a year earlier, according to the second-quarter K&H secure future survey, which examined changes in the expenses...
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E-commerce came to a standstill, it received a threat from an unexpected place
Domestic e-commerce stagnated in the first half of the year. In addition to the decreasing number of customers, the e-retailers were able to maintain last year’s level by forcedly increasing...
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This is why 7 out of 10 webshops fail in Hungary
A well-functioning webshop with promising passive income is the dream of many entrepreneurs. We can read success stories when, with minimal capital, a Sufni soap/DIY/baby clothes webshop became a superpower...
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According to KPMG, family companies that are also open to the outside are more successful
Involvement of experts, diversification, digitalization, sustainability, future orientation – these are the main success criteria for family-owned small and medium-sized enterprises, according to recent research by KPMG. With a sustainable...
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One fifth of the annual turnover is realized in the summer on the toy market
Hungarian families typically buy beach toys for HUF 2-5,000 in the summer, the best sellers being water pistols, inflatables and sandbox toys – according to recent research by REGIO JÁTÉK....
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What do Hungarians think about festivals? – research
As in 2021, the Ynsight Research team examined discourses about domestic music festivals this year as well. Conversations in online communities and forums reveal countless interesting aspects that help us...
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In-game advertising beats digital at capturing consumers attention
In-game advertising is more effective at engaging consumers than other forms of digital advertising, according to a two-year study into the impact of attention on digital advertising and gaming. The...
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Co-op Launches Campaign On Social Mobility To Break ‘Class Ceiling’
UK retail and services business The Co-operative has announced it is taking action to break what it describes as the ‘Class Ceiling’, as new research has found that a significant...
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Consumers cut back on sugar for their long-term health, study shows
In a global survey, Kerry found people are looking for other sweeteners to preserve their long-term health, and increasingly want natural solutions. Kerry found in its latest consumer research that...
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EY: The majority of large companies do not yet see what the introduction of the global minimum tax entails
The vast majority of large multinational companies will be affected by the global minimum tax, yet only a fraction of them are aware of what it will actually entail if...
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Is environmentally conscious shopping really eco-friendly?
In our new 500-respondent consumer survey, we were trying to learn about the latest consumer opinion and habits related to environmental consciousness and sustainability. This article is available for reading...
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The number of hyper-rich has decreased
The group of high net worth individuals (HNWI), i.e. the hyper-rich, decreased last year. Regionally, North America (46%) and the Asia-Pacific region (32%) have the largest share of the global...
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Survey on the Hungarian consumption of plant-based foods
In April Danone and NMS did a representative survey, which revealed that today the main reason for eating plant-based food is health, but only 8% of consumers are forced to...
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K&H: Every fifth SME would share their business premises to cut costs
The economic events of the past 3 years have not spared the entrepreneurial sector. Trade and industry are in a particularly difficult situation, which has resulted in many shop closures...
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Young people keep the spirits up in the world’s most pessimistic country
Even in a global context, Hungarians see their own financial situation and the fate of the country’s economy the most pessimistically, according to the Hungarian data published for the first...
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EY: It’s getting more expensive to live, many think it will get even worse
People around the world are worried about the rising cost of living, and many fear that the economic situation will get even worse, according to EY’s international survey of 21,000...
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EY: Personal data becomes valuable for customers
The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international...
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For three-quarters of Hungarian customers, fast delivery is extremely important when ordering online
Almost 40 percent of online purchases in Hungary fail because the customer cannot find a fast enough delivery option among the delivery options of the given webshop. This is revealed...
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Shorter delivery time slots from online shops
According to the experts of international smart logistics company DODO, online shops are beginning to offer shorter time slots for home delivery, and it will be decisive in the market...
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