kutatás - Trademagazin

We walk for kilometers in the malls if the coupon sale is big enough – domestic survey
Date: 2024-03-04 12:15:34

In general, customers spend 2-3 hours in shopping centers for coupon deals and even stand in line in stores if the discount on the selected product is big enough, Etele...

Randstad HR Trends: Should our jobs be afraid of AI?
Date: 2024-02-27 11:35:35

Although more and more people around the world are using artificial intelligence (AI) in their work, almost half of the top managers in Hungary do not yet see clearly the...

GVH proposes a multilevel sustainability labelling system
Date: 2024-02-20 17:10:06

Green advertising messages are often unclear and confusing, and a significant proportion of consumers aren’t aware of the exact content and meaning of certain claims and labels – these are...

Seven out of ten Hungarians see fruit and vegetables as the key to a healthy diet
Date: 2024-02-20 14:46:01

Consumers who pay special attention to following a healthy diet say they have become 5% more critical of red meat in a year, and there are almost no Hungarians who...

Majority Of Europeans Consider Ultra-Processed Foods Unhealthy, Study Finds
Date: 2024-02-19 09:19:57

The majority of European consumers (65%) believe that ultra-processed food items are unhealthy and will cause health issues later in life, according to a new study conducted by the EIT...

Randstad on “HR Trends 2024”: gaping gap between salary demand and planned salary increase
Date: 2024-02-13 12:16:02

On February 1, Randstad published the first details of the “HR Trends 2024” research. The research conducted by interviewing the top managers of more than 350 domestic companies operating in...

In a few years, everybody will be in big trouble on the job market if they don’t learn how to “prompt
Date: 2024-02-13 11:57:24

In 2023, artificial intelligence exploded into our everyday life, and today almost everyone is speculating whether AI can take their jobs. For the time being, companies are rather groping about...

Cheap artificial meat available to anyone is coming to the stores
Date: 2024-02-02 11:22:31

Meat production and the associated emissions are becoming more and more worrying, but at the same time, laboratory meat production can be a potential solution to the problem. According to...

The solvency of the population may slowly return to the pre-war level
Date: 2024-01-29 15:01:12

In the last quarter of last year, the solvency of Hungarian households rose again, although the decline of recent years has not yet been reversed, according to the new solvency...

National research on the big firsts of our lives was commissioned by the Hungarian McDonald’s
Date: 2024-01-25 11:38:01

According to more than two-thirds of Hungarians, first love is the most memorable life event – a nationwide survey revealed. The importance of human relationships is obvious: in addition to...

VOSZ Barometer: the decrease in purchasing power shocked SMEs in 2023
Date: 2024-01-24 12:12:05

According to the data of the 2023 fourth quarter survey completed on behalf of the National Association of Entrepreneurs and Employers (VOSZ), the business mood continued to deteriorate, this time...

Kristóf Szalay-Bobrovniczky: the development of the armed forces also requires the latest research in nutrition and food science
Date: 2024-01-19 11:19:54

The development of the Hungarian armed forces also requires the latest research in nutrition and food science, both in terms of recruitment, retention and personnel support, the Minister of National...

Shift to modern grocery consumption slows down
Date: 2024-01-17 09:16:19

Spending in modern grocery, including the online channel, slowed down in the fastest-growing markets as the growth of modern grocery networks “failed to keep pace” with other channels amidst the...

K&H: middle-aged Hungarians are less afraid of inflation
Date: 2024-01-16 12:21:34

For the time being, Hungarians do not expect a significant decrease in inflation, but the situation has improved to the extent that, compared to 87 percent at the beginning of...

Green statements in communication, such is the domestic situation in the field of greenwashing
Date: 2024-01-16 11:28:38

Consumers’ purchasing decisions are increasingly influenced, but the real content of green claims and environmental labels still needs to be interpreted. The Economic Competition Authority would force companies to communicate...

IFF, Unilever and Dutch food scientists ally on plant-based flavor profiles
Date: 2024-01-12 09:46:05

International Flavors & Fragrances (IFF) has spearheaded a collaborative four-year research initiative with Unilever and Wageningen University & Research (WUR) in protein-flavor interactions to address flavor challenges in plant-based meat...

The plastic content of bottled water is many times higher than previously thought
Date: 2024-01-09 10:53:57

Bottled water, which many choose as a healthy alternative, may contain up to 100 times more micro- and nanoplastics than previously thought, according to a new study. The results were...

Who saves how in the region? We’ll show you!
Date: 2024-01-05 11:34:18

Out of the six examined countries in the Eastern-Central European region, the proportion of those who feel that their financial situation has improved recently has increased the most in Romania,...

K&H: how much pocket money do young people receive?
Date: 2023-12-28 10:25:38

On average, young people between the ages of 14 and 18 receive HUF 22,000 in pocket money per month from their parents, according to a survey of the financial situation...

K&H: how much do young people spend on gifts?
Date: 2023-12-21 09:36:32

The majority of young people, 84 percent, plan to give gifts to their loved ones at Christmas. They spend an average of HUF 40,000 on gifts this year, compared to...

Only 4 out of 10 Hungarians donate to charity at Christmas, but who are the most popular beneficiaries?
Date: 2023-12-20 10:21:29

Four out of ten plan to donate and/or volunteer this Christmas; the most would help animal shelters, children living in state care and people living in deep poverty, Yettel’s research...

It turned out how much money carpoolers “bend down” for
Date: 2023-12-19 11:12:07

For a distance of 100 kilometers, 44 forints per kilometer, and 32 forints per kilometer between 100 and 300 kilometers, is the minimum expected reimbursement rate among those who share...

This is what happens when vitamins are mixed with coffee
Date: 2023-12-19 10:49:24

We have enjoyed the pleasure of drinking coffee for centuries and there are many of us who cannot imagine the morning without sipping a hot black one. But what happens...

Hungarians base Christmas more and more on sales
Date: 2023-12-11 13:49:59

Similar to last year, this year’s awareness determines the attitude of Hungarians when purchasing Christmas gifts – this year’s already traditional Christmas research by Árukereső.hu reveals. Most people buy their...

Hogyan változtatta meg a lakosság vásárlási szokásait az infláció?
Date: 2023-12-07 10:38:52

Alig van olyan háztartás Magyarországon, amely az elmúlt években ne kényszerült volna változtatni élelmiszer-vásárlási szokásain. Az NMS Hungary idén május és augusztus között több olyan online kutatást is végzett, melyben...

Fogyasztás egy válságos időszakban
Date: 2023-12-07 10:29:44

A Reacty Digital két évet is felölelő összehasonlító kutatása szerint a 18–79 éves lakosság háromnegyede nagyobb értékű vásárlás előtt mindig alaposan tájékozódik. Különösen igaz ez a diplomásokra és a nyugdíjasokra, míg...

Hungarians are saving money: the majority plan to spend less at Christmas
Date: 2023-12-05 15:33:23

Hungarian consumers are in a more difficult situation than at any time in previous years. A significant part of them sees the future as bleak, as their current income cannot...

This is why Hungarians go to restaurants in winter and spend so much – a representative survey
Date: 2023-12-05 11:42:22

The majority of Hungarians go to a restaurant at least once in winter, which is mostly remembered by the tasty food, the friendly location, the polite service and a special...

Magyarok és a klímaválság: érzékelik, de nem ez a legnagyobb problémájuk
Date: 2023-12-04 09:44:47

A magyarok is egyre jobban érzik a klímaváltozás negatív hatásait, a jelen legfontosabb problémájának azonban a megélhetési válságot tartják, és csak ezt követi egy esetleges ökológiai katasztrófa bekövetkezte – derült...

GKID research: We spend less, but order more online before Christmas
Date: 2023-11-23 15:46:06

Although the number of online orders is increasing spectacularly compared to last year’s data, this is largely due to the rise of foreign e-traders, according to GKID’s current e-commerce survey...

We walk for kilometers in the malls if the coupon sale is big enough – domestic survey Date: 2024-03-04 12:15:34

Randstad HR Trends: Should our jobs be afraid of AI? Date: 2024-02-27 11:35:35

GVH proposes a multilevel sustainability labelling system Date: 2024-02-20 17:10:06

Seven out of ten Hungarians see fruit and vegetables as the key to a healthy diet Date: 2024-02-20 14:46:01

Majority Of Europeans Consider Ultra-Processed Foods Unhealthy, Study Finds Date: 2024-02-19 09:19:57

Randstad on “HR Trends 2024”: gaping gap between salary demand and planned salary increase Date: 2024-02-13 12:16:02

In a few years, everybody will be in big trouble on the job market if they don’t learn how to “prompt Date: 2024-02-13 11:57:24

Cheap artificial meat available to anyone is coming to the stores Date: 2024-02-02 11:22:31

The solvency of the population may slowly return to the pre-war level Date: 2024-01-29 15:01:12

National research on the big firsts of our lives was commissioned by the Hungarian McDonald’s Date: 2024-01-25 11:38:01

VOSZ Barometer: the decrease in purchasing power shocked SMEs in 2023 Date: 2024-01-24 12:12:05

Kristóf Szalay-Bobrovniczky: the development of the armed forces also requires the latest research in nutrition and food science Date: 2024-01-19 11:19:54

Shift to modern grocery consumption slows down Date: 2024-01-17 09:16:19

K&H: middle-aged Hungarians are less afraid of inflation Date: 2024-01-16 12:21:34

Green statements in communication, such is the domestic situation in the field of greenwashing Date: 2024-01-16 11:28:38

IFF, Unilever and Dutch food scientists ally on plant-based flavor profiles Date: 2024-01-12 09:46:05

The plastic content of bottled water is many times higher than previously thought Date: 2024-01-09 10:53:57

Who saves how in the region? We’ll show you! Date: 2024-01-05 11:34:18

K&H: how much pocket money do young people receive? Date: 2023-12-28 10:25:38

K&H: how much do young people spend on gifts? Date: 2023-12-21 09:36:32

Only 4 out of 10 Hungarians donate to charity at Christmas, but who are the most popular beneficiaries? Date: 2023-12-20 10:21:29

It turned out how much money carpoolers “bend down” for Date: 2023-12-19 11:12:07

This is what happens when vitamins are mixed with coffee Date: 2023-12-19 10:49:24

Hungarians base Christmas more and more on sales Date: 2023-12-11 13:49:59

Hogyan változtatta meg a lakosság vásárlási szokásait az infláció? Date: 2023-12-07 10:38:52

Fogyasztás egy válságos időszakban Date: 2023-12-07 10:29:44

Hungarians are saving money: the majority plan to spend less at Christmas Date: 2023-12-05 15:33:23

This is why Hungarians go to restaurants in winter and spend so much – a representative survey Date: 2023-12-05 11:42:22

Magyarok és a klímaválság: érzékelik, de nem ez a legnagyobb problémájuk Date: 2023-12-04 09:44:47

GKID research: We spend less, but order more online before Christmas Date: 2023-11-23 15:46:06