Tag "kutatás"
Driving safety and sunglasses: what does the latest research show?
Choosing the wrong pair of sunglasses can significantly jeopardize road safety. The wrong lens color or a shade that is too dark slows down the driver’s reaction time and impairs...
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New research: Vegetarians are not more docile, but more ambitious
A new study challenges the widespread stereotype that meat-free dieters are more peaceful and gentle than meat-eaters. According to psychological research published in the prestigious journal PLOS One, vegetarians, on...
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Self-driving cars in the big city – Hungarian researchers are working on such algorithms
Many people think that the biggest challenge in developing self-driving cars is technology. In fact, the most complex problem is the city itself: where people and cars, bicycles and scooters,...
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It’s not the star that matters: Hungarian customers want to see negative reviews too
According to a recent study by MediaMarkt, the majority of customers would test products themselves, and they no longer have absolute trust in five-star reviews. Hungarians do not believe in...
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Whose trust is it? – this is how the domestic influencer market is changing
Two-thirds of Hungarian internet users regularly consume influencer content, but they are becoming increasingly selective and less susceptible to empty marketing slogans – according to a 2024 joint study by...
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High protein content, low utilization – new research on protein bars
In recent years, global demand for functional foods has grown significantly—especially for those marketed as “high in protein.” With the rise of fitness and health-conscious trends, protein bars have become...
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Five major trends shaping the future of global business service centers
Leading global business services providers are responding to the challenges of a rapidly changing business environment with comprehensive digital strategies, the use of generative artificial intelligence (GenAI), and global talent...
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A large-scale Spanish study is looking for volunteers for free wine
Researchers at the University of Navarra in Spain have launched the world’s largest clinical trial on alcohol consumption to date, with the aim of scientifically determining whether moderate alcohol consumption...
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This is how artificial intelligence became part of everyday life
Artificial intelligence (AI) has become an almost invisible part of everyday life, according to the Ipsos AI Monitor 2025 global survey and international research by EY. While the majority of...
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Many Hungarians flee to malls to escape the heat – research
Hungarian consumers consider air conditioning and light clothing to be the most effective ways to beat the summer heat, according to the latest online survey by Etele Plaza. The majority...
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Baggy eyes and bare trees – these are this year’s emoji trends
A heart, a laughing face or a spark – sometimes that’s enough to get your message across. Or is it not? On the occasion of World Emoji Day (July 17),...
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Hungary trusts AI
As artificial intelligence (AI) increasingly impacts everyday life around the world, the vast majority of Hungarians already know the basics of the technology and trust that companies will use data...
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Global Minimum Tax: American corporate groups may be permanently exempt from regulation
There have been exciting developments in the recent period regarding the global minimum tax. Based on the latest political agreements, American corporate groups may be exempted from the global minimum...
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A surprising pairing: trade and sustainability can go hand in hand
If the interests of producers and local communities are also taken into account, trade can be a tool, not just an obstacle, in achieving sustainability, concludes a recently concluded EU...
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This is how Hungarians eat lunch – we are still a meat-eating nation
A recent domestic study revealed how Hungarian food culture has (not) changed in the 21st century. The survey clearly revealed that meat is still an integral part of meals and...
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Young people are now more conscious wine drinkers
A recent representative survey commissioned by the National Council of Wine Communities (HNT) showed a significant increase in occasional, experience-based wine consumption among 18-40 year olds. This article is available...
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Recent research: guests avoid restaurants with poor restroom conditions
In a Tork international survey, 73% of respondents said that unpleasant restroom experiences significantly influence their decision to return1 to a hospitality venue. The condition of restrooms is a key...
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Hungarian SMEs see the future in development
The vast majority of companies desire and plan technological developments, and they see digitalization as key to increasing competitiveness, but the prevalence of automation and Industry 4.0 solutions is still...
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More than half of Slovenians would vacation in Croatia this year
71 percent of Slovenians are planning a vacation this year, and more than half of respondents would go to Croatia, according to the results of a survey by the Mediana...
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Fiatalok az agrár-élelmezési szektorban a FAO kutatása szerint
The Food and Agriculture Organization of the United Nations (FAO) today released a comprehensive report on the current 1.3 billion young people aged 15-24 worldwide, entitled “The State of Youth...
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What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary is considered a frontrunner in Hungary, as it was the first to measure the impact of online retail media tools...
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Henkel Hungary: Career, values, timeless trust
One of the world’s most comprehensive employer brand research studies, Randstad Employer Brand Research 2025, has yielded remarkable results for Henkel Hungary. According to the research*, Henkel Hungary has become...
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Germany’s largest study on vegetarianism and vegan nutrition launched
Plant-based diets are becoming increasingly popular worldwide: more and more people are eliminating meat, dairy products and other animal-derived ingredients from their diets – some for animal welfare reasons, some...
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One click for happiness: nine out of ten Hungarians are impulse buyers
A fifth of Hungarians regularly buy products that they did not plan in advance, according to MediaMarkt’s latest, nationally representative research. It is particularly typical of the younger generation that...
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PwC E-toplist: The largest and most well-known online retailers
4 categories: largest, FMCG, Hungarian, best-known – PwC Hungary published the 2024 ranking of the most successful e-retailers on June 19 at a professional event attended by more than 40...
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Generation Z: They barely make ends meet, yet they save
“They are lazy, irresponsible, and not interested in finances!” We often encounter stereotypes like this when it comes to Generation Z. However, according to Erste research, the majority of today’s...
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Therapy without an appointment, during working hours – the dog-friendly office really gives
Stress relief and mental well-being have a very important impact on our work performance. And pets support our mental well-being in many ways, affecting our mental health, even when we...
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What treasure are Kempf Zozó, Pintér Ada, Trill Beatrix and Turai Barna looking for in Börzsöny? – The Adventure Circle is starting!
A thick novel, a slingshot, or maybe a featherweight? What use can these be during a trip? How does Kempf Zozó, Pintér Ada, Trill Beatrix and Turai Barna end up...
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Young Hungarians cook at home – fast food is not trendy
The majority of Hungarian young people rarely or never go to fast food restaurants, preferring to cook at home – according to a survey conducted in January 2025 by the...
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Hamburger picture 2025 – this is how Hungarians eat hamburgers
Hungary’s undisputed favourite is the beef burger – preferably loaded with cheese, bacon, fresh vegetables and a generous selection of sauces – according to a survey by TV Paprika conducted...
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