Tag "kereskedelmi márkák"
Thats why private labels are so popular
Date: 2024-07-04 12:09:16
In recent weeks, the Pénzcentrum and the University of Debrecen have conducted a joint, large-scale survey to assess the opinion of domestic customers on commercial (private) branded and manufacturer branded...
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Indulgence isn’t enough
Date: 2023-07-10 17:06:47
Occasional indulgence – this is the main motivation of milk dessert buyers. Unfortunately, there were fewer of these occasions last year, because of the price increase. Richárd Révész, Danone Magyarország...
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AMC: nineteen Hungarian exhibitors will participate in the exhibition of commercial brands in Amsterdam
Date: 2023-05-23 10:30:35
The Agrármarketing Centrum (AMC) will appear at the Amsterdam exhibition of commercial brands (World of PrivateLabel – PLMA) on May 23-24, 2023, with a larger than ever 180 square meter...
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Magazine: Beyond meat sticks
Date: 2021-11-29 09:51:08
From 5 kilograms of processed meat products sold one kilogram is wiener or frankfurter. This category has the biggest share in the processed meat category. Sales are declining a little...
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Private labels: On a growth path during the pandemic too
Date: 2021-10-22 09:53:12
Demand for private label (PL) products didn’t decrease during the pandemic: NielsenIQ reported that more than a quarter of shoppers had said they purchase more PL products than before (and...
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Hungarian shoppers have a greater sense of purpose in the new situation
Date: 2021-06-21 08:44:17
Growing financial challenges and increasing price-sensitiveness One of the many effects of the coronavirus pandemic is that households are facing serious financial challenges these days, and this influences both their...
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When it comes to buying pet food and kitchen towel, Hungarian consumers purchase private label products
Date: 2018-03-10 16:46:03
n 2017 the market share of private label groceries was up 1 percentage point in Hungary: they had a nearly 29-percent share from the more than HUF 1,700-billion total value....
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Last year, consumers spent one in four HUF on own branded products
Date: 2016-07-25 11:53:23
According to the latest data of GfK’s annual Brand Analysis, last year the market share of own branded products of the commercial chains increased slightly after five years of stagnation....
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More deodorant purchased
Date: 2016-03-21 10:14:48
Deodorant is one of the top 5 highest-turnover categories from the 70 household chemical and cosmetics categories audited by Nielsen. Between November 2014 and October 2015 the size of the...
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The retail sales of private label products increased by six percent, to 492 billion HUF
Date: 2016-03-01 11:58:04
Customers spent about 492 billion HUF on the private label products of the chain of stores last year, six percent more than in the year before. The expansion of private...
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