Kaufland - Trademagazin

Kaufland switches to 100 percent German pork
Date: 2022-02-21 13:22:50

Demonstrating that Kaufland values sustainable German agriculture and supports long-term agreements with suppliers and subcontractors, the retailer switches to 100 percent German-origin pork in the future. Under its K-Wertschätze quality...

Kaufland launches chewing gum with HeyMoritz
Date: 2022-02-21 13:14:39

Kaufland partnered with Germany’s leading influencer HeyMoritz aka Moritz Schirdewahn to launch a new chewing gum range. The product will be available exclusively in Kaufland stores in three flavours. Through...

Kaufland to sell low-carb potatoes
Date: 2022-02-21 12:56:44

nder the name ‘Linella’, Kaufland introduces potatoes with 30 percent less carbohydrates than normal potatoes. The innovation was made with Europlant Plant Breeding. The new potato type is grown in...

Kaufland Introduces Low-Carbohydrate Potatoes
Date: 2022-01-20 08:10:46

German retail giant Kaufland has rolled out low-carbohydrate potatoes, with 30% less carbohydrates. The new ‘Linella’ potato SKU is available across Germany at all Kaufland outlets, the retailer added. The...

Kaufland Launches Beeraclez Craft Beer Range
Date: 2021-12-14 08:30:23

Kaufland has launched a new craft beer range, Beeraclez, that draws inspiration from classic fairytales such as Rapunzel, Little Red Riding Hood, and Snow White. A QR code can be...

Kaufland To Switch Completely To German-Origin Fresh Pork Next Year
Date: 2021-12-13 08:30:55

Kaufland has announced that it plans to switch its entire range of fresh pork to German-origin meat in the coming year. Currently, around 80% of all fresh pork and 100%...

Everli plans to enter Germany and Romania
Date: 2021-12-06 17:00:09

Online grocery shopping platform Everli plans to expand into Germany and Romania in early 2022. Everli is operating in over 80 cities across Italy, Poland, the Czech Republic, and France....

Lidl, Kaufland Launch Innovative Paper Packaging
Date: 2021-11-23 08:50:44

Lidl and Kaufland are rolling out an innovative plant-based paper packaging for its fruit and vegetables segment, following a successful pilot phase. The environmental division of the Schwarz Group, PreZero,...

Kaufland Adds Shopify To Its Network Of Partners
Date: 2021-11-19 08:30:27

German online marketplace Kaufland.de is expanding its partner network and has added Shopify to its global network. The move will allow Shopify retailers to expand their sales channels by gaining...

Schwarz Group Increases Recycling Target For Private-Label Packaging
Date: 2021-11-17 08:10:21

Schwarz Group has announced that it is seeking to use an average of 25% recycled material in the private label packaging across its Lidl and Kaufland retail divisions by 2025. The...

Kaufland introduces recycled plastic household products
Date: 2021-11-10 10:14:26

In cooperation with PreZero, Schwarz Group member Kaufland has launched private label household products made from 100 percent recycled plastic. This move is part of the group’s REset Plastic strategy....

Kaufland Slovakia to supply primary schools with fresh fruits
Date: 2021-11-08 17:49:05

Kaufland Slovakia will supply primary schools with fresh fruits and vegetables as part of its Fresh Headers project. The project will see the retailer distribute up to 2,900 kilograms of...

Kaufland Celebrates Five Years Of Quality Meat Programme
Date: 2021-10-08 08:30:53

German retailer Kaufland is celebrating five years of own quality meat programme, launched in October 2016. Since then, the company along with its contract farmers, has been committed to better...

Kaufland, Lidl Introduce Household Products From Recycled Plastic
Date: 2021-09-14 08:50:36

Lidl and Kaufland have rolled out private-label household goods made from 100% recycled plastic in association with PreZero – the environmental division of the retailers’ parent company, Schwarz Group. This...

Kaufland Slovakia To Distribute Fresh Fruits In Primary Schools
Date: 2021-09-10 08:30:27

Kaufland Slovakia will distribute fresh fruit and vegetables in primary schools as part of the third edition of the Fresh Headers project. The initiative will see the retailer distribute up...

Kaufland launches private label called K-Wertschätze
Date: 2021-08-26 14:42:56

German retailer Kaufland has launched a new private label range called K-Wertschätze, which concentrates on high animal welfare standards. The brand highlights the retailer’s commitment to improving the living condition...

Kaufland rolls out gluten-free baked goods in Germany
Date: 2021-06-03 14:05:35

Kaufland has introduced gluten-free baked goods in 13 stores, which are wheat-, lactose- and palm oil free and vegan as well. Austrian company Weizenfrei manufactures the products in its 100-percent...

Kaufland Introduces Refill Stations For Love Nature Products
Date: 2021-05-22 08:50:49

German retailer Kaufland has introduced refill stations for detergents and dishwashing products for the Love Nature brand in association with Henkel. Initially, the retailer will introduce refill stations in Kaufland...

PLMA News in brief
Date: 2021-01-25 16:11:55

Aldi UK is adding 12 ready-to-cook meals to its low-calorie Slimwell range. Lidl is trialling a new store format in Belgium. The arrangement and the premium decoration differentiate the 1,500m²...

Kaufland To Add Nutri-Score Labels To More Private-Label Products
Date: 2020-11-13 08:30:55

German retailer Kaufland has announced plans to add Nutri-Score labelling to more store-brand products including the ‘K-to go’ and ‘K-free’ brands. From December onwards, the retailer aims to gradually roll...

Kaufland joins forces with Infarm for store-grown herbs
Date: 2020-08-10 13:35:10

German retailer Kaufland has teamed up with the vertical farming company Infarm, as it aims to introduce fresh store-grown herbs in its stores. At first, Kaufland will offer the herbs in...

Schwarz Gruppe acquires online platform real.de
Date: 2020-06-24 08:10:31

Schwarz Gruppe, a major retail group that owns Lidl and Kaufland, has acquired Real.de from SCP Group. Real.de is one of the largest online marketplaces in Germany. SCP Group didn’t...

Kaufland launches insect-based food items in Croatia
Date: 2020-05-15 14:16:36

Kaufland has rolled out insect-based products in Croatia. The product selection includes crispy crickets with spices or natural flavours, burgers made of cricket flour, protein cookies from bugs in almond,...

Kaufland Expands Vegan Offering With New Meat Alternatives
Date: 2020-02-19 08:30:18

German retailer Kaufland has added three vegan meat products to its ‘K-take it veggie’ private-label brand. The new additions include vegan versions of burger patties, meatballs, and cevapcici – a...

Discounter Kaufland Takes Over Three Tesco Stores In Poland
Date: 2020-02-17 08:50:34

Discounter Kaufland has increased its presence in Poland, with the takeover of three former Tesco outlets, in Warsaw, Gdansk and Kraków. The three stores opened under the Kaufland banner on...

The 2020 Grüne Woche broke many records
Date: 2020-02-10 10:09:04

Internationale Grüne Woche took place in Berlin between 17 and 26 January 2020. This year’s trade fair broke many records: on 129,000m² more than 1,800 exhibitors from72 countries showcased their...

Kaufland To Remove Microplastics From All Personal Care Products By 2021
Date: 2020-02-07 08:10:21

Discounter Kaufland says that it will have ‘completely dispensed’ with microplastics across its cosmetics and personal care ranges by the end of 2021. The Schwarz Group-owned retailer has already eliminated...

Magazine: Anuga 2019: The place where worldwide supply and demand met
Date: 2019-11-18 07:08:04

Early October 7,500 exhibitors (72 from Hungary) from 106 countries presented their products and services to more than 170,000 visitors for 5 days at Anuga, the world’s biggest food-themed trade...

Magazine: Differing trends for discount supermarkets
Date: 2019-11-01 07:00:39

Sales by discount supermarkets only increased by 0.1 percent in Germany in the first half of the year. Low prices attract German consumers less than they used to – reported...

Four ways retailers are reducing food waste
Date: 2019-10-28 08:10:32

Retailers globally are launching campaigns to become more sustainable. One of the main initiatives being adopted is seeing them target food waste. We looked at four initiative ways retailers are...

Kaufland switches to 100 percent German pork Date: 2022-02-21 13:22:50

Kaufland launches chewing gum with HeyMoritz Date: 2022-02-21 13:14:39

Kaufland to sell low-carb potatoes Date: 2022-02-21 12:56:44

Kaufland Introduces Low-Carbohydrate Potatoes Date: 2022-01-20 08:10:46

Kaufland Launches Beeraclez Craft Beer Range Date: 2021-12-14 08:30:23

Kaufland To Switch Completely To German-Origin Fresh Pork Next Year Date: 2021-12-13 08:30:55

Everli plans to enter Germany and Romania Date: 2021-12-06 17:00:09

Lidl, Kaufland Launch Innovative Paper Packaging Date: 2021-11-23 08:50:44

Kaufland Adds Shopify To Its Network Of Partners Date: 2021-11-19 08:30:27

Schwarz Group Increases Recycling Target For Private-Label Packaging Date: 2021-11-17 08:10:21

Kaufland introduces recycled plastic household products Date: 2021-11-10 10:14:26

Kaufland Slovakia to supply primary schools with fresh fruits Date: 2021-11-08 17:49:05

Kaufland Celebrates Five Years Of Quality Meat Programme Date: 2021-10-08 08:30:53

Kaufland, Lidl Introduce Household Products From Recycled Plastic Date: 2021-09-14 08:50:36

Kaufland Slovakia To Distribute Fresh Fruits In Primary Schools Date: 2021-09-10 08:30:27

Kaufland launches private label called K-Wertschätze Date: 2021-08-26 14:42:56

Kaufland rolls out gluten-free baked goods in Germany Date: 2021-06-03 14:05:35

Kaufland Introduces Refill Stations For Love Nature Products Date: 2021-05-22 08:50:49

PLMA News in brief Date: 2021-01-25 16:11:55

Kaufland To Add Nutri-Score Labels To More Private-Label Products Date: 2020-11-13 08:30:55

Kaufland joins forces with Infarm for store-grown herbs Date: 2020-08-10 13:35:10

Schwarz Gruppe acquires online platform real.de Date: 2020-06-24 08:10:31

Kaufland launches insect-based food items in Croatia Date: 2020-05-15 14:16:36

Kaufland Expands Vegan Offering With New Meat Alternatives Date: 2020-02-19 08:30:18

Discounter Kaufland Takes Over Three Tesco Stores In Poland Date: 2020-02-17 08:50:34

The 2020 Grüne Woche broke many records Date: 2020-02-10 10:09:04

Kaufland To Remove Microplastics From All Personal Care Products By 2021 Date: 2020-02-07 08:10:21

Magazine: Anuga 2019: The place where worldwide supply and demand met Date: 2019-11-18 07:08:04

Magazine: Differing trends for discount supermarkets Date: 2019-11-01 07:00:39

Four ways retailers are reducing food waste Date: 2019-10-28 08:10:32