Schwarz Group, which owns Lidl, is investing 200 million euros in the development of its online business

By: Trademagazin Date: 2024. 04. 09. 11:34

The Schwarz Group, which owns the Lidl and Kaufland supermarket chains in Germany, has announced that it will invest EUR 200 million in the development of its online trading activities. The aim of the move is to promote Kaufland’s market expansion in two new countries and the cross-channel growth of Lidl Digital.

According to information provided by Retail Detail, Schwarz Group’s strategic decision can give new impetus to the online presence of both Lidl and Kaufland. The investment creates an opportunity for Kaufland to enter two new markets, while Lidl Digital will focus on further growth in the area of e-commerce.

Due to the continuous transformation of the European retail market, larger store chains must also prepare for online trade and take advantage of the opportunities offered by e-commerce. Schwarz Group’s move indicates its commitment to online expansion and its willingness to invest to remain competitive in the digital environment.