játék - Trademagazin

Life-size LEGO tram on the streets of Budapest
Date: 2024-11-20 11:20:24

We can meet a special vehicle in the heart of the capital, which brings a smile to many faces by bringing the joy of play to places where city dwellers...

The Christmas onslaught on the toy market is starting
Date: 2024-11-14 12:12:31

The busiest period of the domestic game market begins: half of the annual turnover is realized in the weeks before Christmas. The rise of digitization is clearly demonstrated by the...

The toy market also spins in summer – this is how families with small children go on vacation
Date: 2024-06-24 11:51:44

Juggling vacations, support from grandparents and a wide range of camps: the 10-week summer vacation begins, during which 20 percent of the total annual turnover is realized, according to REGIO...

Children’s Day: Hungarian parents buy gifts between HUF 5-10,000
Date: 2024-05-22 12:07:55

The game, the experience and the book are the most popular children’s day gifts for Hungarian families – according to a recent research by REGIO JÁTÉK. With the arrival of...

Here are the top 10 game categories for Easter this year
Date: 2024-03-21 12:29:27

During the spring break, a quarter of families, nine out of ten, travel domestically, the most popular destinations are the settlements on the Lake Balaton, Budapest, Eger, Gyula and Debrecen....

Whatever happens with the economy at home, the games are invincible!
Date: 2024-03-19 12:12:16

The latest research by Árukereső.hu examined the change in interest in toy-related searches in Hungary and the region, and the domestic numbers suggest an unshakable growth in the category. The...

The LEGO Group announced a positive result for 2023
Date: 2024-03-12 12:02:19

Despite the difficult external operating environment, the LEGO Group increased its revenue by two percent to DKK 65.9 billion and significantly outperformed the toy market, increasing its market share. Operating...

The sales revenue of the REGIO Game increased by six percent in 2023
Date: 2024-02-27 12:10:27

REGIO Játékkereskedelmi Kft. had a turnover of HUF 21.421 billion last year on the total HUF 110 billion toy market. The company closed the year with a 6 percent increase,...

The busiest period of the gaming market is about to begin
Date: 2023-11-14 11:10:59

The strongest period of the toy market begins in November, according to REGIO JÁTÉK’s forecast, 40 percent of the annual turnover is realized in the month and a half before...

REGIO Játék opens a new store in Sopron
Date: 2023-08-30 11:46:12

On September 1, REGIO JÁTÉK will expand its physical store network with a new 335 square meter unit. The total value of the investment is HUF 140 million. REGIO JÁTÉK...

One fifth of the annual turnover is realized in the summer on the toy market
Date: 2023-07-12 12:57:06

Hungarian families typically buy beach toys for HUF 2-5,000 in the summer, the best sellers being water pistols, inflatables and sandbox toys – according to recent research by REGIO JÁTÉK....

The hypermarket’s playground is ready – Picture of the day
Date: 2023-01-16 08:10:35

Because everyone loves to play!...

Games are not just for children – ideas to spend the long winter break well
Date: 2022-12-01 11:12:33

Christmas is approaching, and this year it is accompanied by a longer than usual kindergarten and school break. The cool, gloomy days at the end of the year can be...

Lidl partners with Neighbourly to launch Christmas toy bank
Date: 2022-10-14 09:10:03

Lidl is set to roll out a toy donation drive across over 940 of its stores to support charities and community groups over the Christmas period. Launched in partnership with...

LEGO is increasing the area of its plant in Hungary by one and a half times
Date: 2022-09-27 07:22:57

It was announced during a ceremony that the first phase of the capacity increase of the LEGO® factory in Nyíregyháza, which is currently one of the most significant ongoing investments...

Kaufland Develops Beach Toys Made From Recycled Materials
Date: 2022-05-30 08:10:05

German retailer Kaufland has created a line of beach toys made from at least 80% recycled plastic. The toys have been developed alongside PreZero, the environmental division of the Schwarz...

Walmart cooks up healthy eating
Date: 2021-05-13 10:30:53

Walmart this week debuted an educational interactive experience called The Hidden World of Waffles + Mochi to urge families to cook healthier meals. The culinary adventure is based on the Netflix children’s...

Ikea digital card game for International Women’s Day
Date: 2021-03-04 11:20:24

Ikea deals out digital card game on Instagram to fight domestic work inequality. The company’s aim is to make homes more equal this International Women’s Day and afterwards. This International...

Smile Therapy
Date: 2020-05-20 10:56:15

The mitigation measures are not yet having an impact everywhere, but easier communication is already spreading, for which consumers from Russia to Canada are equally grateful. The FMCG world looks...

Denmark’s Dagrofa Introduces Store Game To Train Spar Employees
Date: 2019-08-28 08:30:17

Danish retail group Dagrofa has announced that it has introduced a digital store game for training employees in 51 Spar outlets. The company believes that gamification is a more effective...

Coca-Cola integrates “Sip & Scan” technology into summer bottles and cans
Date: 2019-05-20 08:50:51

This summer, Coca-Cola will give consumers the chance to win more than 150,000 exclusive prizes by using their mobile phones to scan the “Sip & Scan” icon on cans and...

The Consumer Protection Authority has withdrawn 15 dangerous childrens toys
Date: 2018-07-31 11:07:42

The Ministry of Innovation and Technology (ITM) tested more than fifty different kinds of wooden toys, inflatable water games and plastic dolls for the safety of children. The consumer protection...

Research for food safety
Date: 2017-05-19 11:21:39

Reducing food-related illnesses and deepening the knowledge of the population’s food chain security is the goal of the EU research project that was launched with the participation of the National...

Hungarians spend 4-7 thousand HUF for toys during this Easter
Date: 2017-04-07 11:12:37

Toys and games and candies are given to the Hungarian children during Easter. The parents spend an average of 4-7 thousand HUF for Easter gifts – according to the separate...

The survey of Játéksziget was published
Date: 2016-12-20 11:04:11

In connection with the Christmas purchases, the staff of the Játéksziget carried out a survey, in what age the parents would buy a tablet or laptop to their children. One-third...

The Spielwarenmesse eG is expanding its corporate portfolio
Date: 2016-09-15 11:02:22

The association, which is known as the organizer of the Spielwarenmesse toy fair is continuously expanding its business portfolio. The cooperation with additional trade fairs provides a growth opportunity for...

Rio 2016: Coop brings together the fans and the Hungarian team with new and well-tried actions
Date: 2016-05-03 11:15:53

The Coop supermarket chain launches its “Let’s send a big sprint to Rio” action before the Summer Olympic Games. At the press conference of the hundred percent Hungarian-owned company and...

Ranking of brands and manufacturers offering the most prize games
Date: 2015-03-16 09:24:04

According to data from Webnyeremeny.hu, in the last two years Happy Day, Rexona, Pöttyös, the Procter & Gamble multibrand, Coca-Cola and Fa (in this order) were the brands which organised...

Life-size LEGO tram on the streets of Budapest Date: 2024-11-20 11:20:24

The Christmas onslaught on the toy market is starting Date: 2024-11-14 12:12:31

The toy market also spins in summer – this is how families with small children go on vacation Date: 2024-06-24 11:51:44

Children’s Day: Hungarian parents buy gifts between HUF 5-10,000 Date: 2024-05-22 12:07:55

Here are the top 10 game categories for Easter this year Date: 2024-03-21 12:29:27

Whatever happens with the economy at home, the games are invincible! Date: 2024-03-19 12:12:16

The LEGO Group announced a positive result for 2023 Date: 2024-03-12 12:02:19

The sales revenue of the REGIO Game increased by six percent in 2023 Date: 2024-02-27 12:10:27

The busiest period of the gaming market is about to begin Date: 2023-11-14 11:10:59

REGIO Játék opens a new store in Sopron Date: 2023-08-30 11:46:12

One fifth of the annual turnover is realized in the summer on the toy market Date: 2023-07-12 12:57:06

The hypermarket’s playground is ready – Picture of the day Date: 2023-01-16 08:10:35

Games are not just for children – ideas to spend the long winter break well Date: 2022-12-01 11:12:33

Lidl partners with Neighbourly to launch Christmas toy bank Date: 2022-10-14 09:10:03

LEGO is increasing the area of its plant in Hungary by one and a half times Date: 2022-09-27 07:22:57

Kaufland Develops Beach Toys Made From Recycled Materials Date: 2022-05-30 08:10:05

Walmart cooks up healthy eating Date: 2021-05-13 10:30:53

Ikea digital card game for International Women’s Day Date: 2021-03-04 11:20:24

Smile Therapy Date: 2020-05-20 10:56:15

Denmark’s Dagrofa Introduces Store Game To Train Spar Employees Date: 2019-08-28 08:30:17

Coca-Cola integrates “Sip & Scan” technology into summer bottles and cans Date: 2019-05-20 08:50:51

The Consumer Protection Authority has withdrawn 15 dangerous childrens toys Date: 2018-07-31 11:07:42

Research for food safety Date: 2017-05-19 11:21:39

Hungarians spend 4-7 thousand HUF for toys during this Easter Date: 2017-04-07 11:12:37

The survey of Játéksziget was published Date: 2016-12-20 11:04:11

The Spielwarenmesse eG is expanding its corporate portfolio Date: 2016-09-15 11:02:22

Rio 2016: Coop brings together the fans and the Hungarian team with new and well-tried actions Date: 2016-05-03 11:15:53

Ranking of brands and manufacturers offering the most prize games Date: 2015-03-16 09:24:04