Tag "Isobar"

Magazine: Changing promotion expectations of consumers

Trade magazine organised the “Most successful promotion of the year” contest for the 14th time. The winner FMCG campaigns – entries were accepted in 6 categories – received their awards...

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The virtual world and the climate crisis are shaping this year’s main creative trends in branding

Brands have a decisive impact on trade, culture and communities, which is why it is important to predict in which direction which major topics can influence their appearance. The dentsu...

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Isobar Budapest’s new business development director

Since August 2019 János Arany has been the regional business development director of Isobar Budapest (Dentsu Aegis group). His arrival marks the start of a new era for the company,...

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