The virtual world and the climate crisis are shaping this year’s main creative trends in branding
Brands have a decisive impact on trade, culture and communities, which is why it is important to predict in which direction which major topics can influence their appearance. The dentsu 2022 report was compiled by the global agency network’s strategy and future research staff from DentsuMB, Isobar, 360i and other dentsu agencies from around the world.
Related news
Dentsu: The advertising market may expand by 3.3 percent globally this year
The total value of global advertising spending is expected to…
Read more >dentsu has opened a new chapter in reducing the carbon dioxide emissions of the media industry
The dentsu global agency network has announced that it is…
Read more >Brands with a high EQ are also superior in business
In 2020, Carat released a proprietary research report revealing the…
Read more >Related news
Waves in the company trend – the changing faces of liquidations and company formations
Even with decreasing terminations, decreasing numbers of companies in the…
Read more >IGD: Retail media and increased efficiency will be important in 2024
This article sets out to summarise the retail trend predictions…
Read more >Domestic businesses are planning cautiously but consciously – VOSZ Barometer business sentiment analysis – Q1 2024
Uncertainty is still strongly felt in the business mood of…
Read more >