Tag "Hell Energy"
Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...
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Hell Energy’s HUF 80 billion capacity expansion investment was handed over
Hell Energy’s HUF 80 billion capacity expansion investment has been handed over, as a result of which 240 new jobs will be created, and the soft drink manufacturing company can...
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Functional foods in full force
Functional products include fortified foods and beverages, nutritional and dietary supplements, and various bars and snacks enriched with vitamins, minerals, probiotics, proteins and other nutrients. These products represent the perfect...
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XIXO Pink Lemonade Strawberry and Lime 250 ml
We have brought the new XIXO Pink Lemonade soft drink to pink lemonade lovers, combining tradition and modernity in a stunning pink package. Reinterpreting lemon-lime flavours, the XIXO Pink Lemonade...
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XIXO Lemonade Elderflower and Lemon flavoured soft drink
The new XIXO Lemonade Elderflower and Lemon flavoured soft drink brings together tradition and modernity in a single sip, combining the freshness of lemon with the sweetness of elderflower to...
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Carbonated soft drinks and syrups riding the stormy waves of the market
In 2023 the carbonated soft drinks market continued to be affected by external factors such as high inflation, the changing tax environment, the introduction of the EPR fee, soaring raw...
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Hydration and vitamin supplementation tailored to children’s needs
Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...
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SWISS Laboratory Sour Cherry Zero 250 ml, still vitamin drink
SWISS Laboratory’s pink innovation brings consumers the naturally sweet and refreshing taste of sour cherries, with a unique flavour harmony and 3,250mg of collagen to conquer the category Contact: HELL ENERGY...
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HELL ENERGY comes up with a surprising move again
HELL ENERGY comes up with a surprising move again. In the brand’s latest global campaign, which is available in more than 60 countries, we can see Michele Morrone, one of...
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HELL helps 5,000 families with durable food packages
HUF 50 + HUF 15 million donation – the HELL company group is helping the residents of the Borsod-Abaúj-Zemplén county this Christmas: needy families in eighteen Borsod settlements will receive...
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Együtt hajóztunk (1. rész)
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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HELL ENERGY received four independent professional awards
In recent weeks, HELL ENERGY’s attitude-shaping campaign, HELLoALU, has won four independent professional awards, and in addition to three domestic recognitions, it was also the only Hungarian company to receive...
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Hell Energy’s after-tax profit decreased in the first half of the year
The sales revenue of Hell Energy Magyarország Kft., which produces energy and soft drinks, increased only slightly in the first half of this year after the dynamic growth of previous...
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The A.I. after innovation, HELL throws big again
One of the most innovative producers of non-alcoholic drinks in our country will introduce a new product to the market in October. Caffeine-free HELL brings the taste of our country’s...
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Az italvilág forradalmasítása
A világhálón fellelhető hihetetlenül nagy mennyiségű információt, tudást az AI olyan sebességgel képes feldolgozni, összefüggéseket feltárni, ami az emberek számára szinte felfoghatatlan. Birtokában van az italokkal kapcsolatos átfogó ismereteknek is –...
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The sky’s the limit! – Video of the day
The next installment in our sci-fi series is an AI-controlled hostess robot that offers Hell energy drink....
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(HU) Hatalmas piacon szerzett vezető pozíciót a HELL
Based on the latest NIQ data for May 2023, HELL ENERGY has outperformed all competitors in India and has been ranked number one* in the energy drink category in the...
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Until now, only artificial intelligence has tasted it, and from now on, humans too
Today, the production of the world’s first energy drink, which was entirely made by A.I., started in a ceremonial setting. (Artificial Intelligence) developed with HELL ENERGY. Tutti-frutti & Berry-blast flavored...
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HELL Energy – On a sustainable path
In April HELL Energy hosted the meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ). This article is available for reading in Trade magazin 2023/6-7. First CSR manager...
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Artificial Intelligence can revolutionize the world of energy drinks
The world’s first energy drink created entirely by A.I. (Artificial Intelligence) developed with HELL ENERGY. Every element of the new flavor, its strictly selected ingredients, design and marketing tools are...
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Let’s do sports!
This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...
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Swiss Laboratory carbonated and non-carbonated vitamin drinks from the HELL ENERGY portfolio have undergone a complete renewal
Made from quality ingredients, without preservatives and with added vitamins, the products are made for those who are looking for more health-conscious choices in the field of everyday refreshments, but...
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After Bruce Willis, the main role belongs to new heroes
A new, exciting era begins today in the life of HELL ENERGY: after the savior of the world, ordinary heroes will now be the protagonists in the campaign of our...
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Is a new superhero born? – Icemen walk among us
From the middle of April, brand new characters will appear on the screens, though not in a full-length movie, but in a special, captivating commercial made with Hollywood film techniques....
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A fight, but not a windmill fight!
2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...
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More than just “mash for babies”
Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...
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Iced coffee brands didn’t melt
Iced coffee prices have soared 40% and this put an end to the rapid expansion in the category. Volume sales still developed a little in 2022, but in the second...
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HELL ICE COFFEE Slim Hazelnut
Slim Hazelnut, the latest product in the HELL ICE COFFEE range is here! The new product contains no added sugar, and it is made with real Arabica and Robusta coffee...
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(HU) Ott voltunk a (játék)szeren (1. rész)
Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...
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ENERGY COFFEE’s rum nut flavored iced coffee has arrived
Hungary’s iced coffee brand in aluminum cans, ENERGY COFFEE, will be available in a special rum nut flavor from mid-July. Lovers of quality ready-to-drink iced coffees can now find their...
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