(HU) Hatalmas piacon szerzett vezető pozíciót a HELL

By: Trademagazin editor Date: 2023. 07. 26. 09:16

Based on the latest NIQ data for May 2023, HELL ENERGY has outperformed all competitors in India and has been ranked number one* in the energy drink category in the aluminium can segment in terms of units sold. The achievement is also notable because the former leading brand held this position for 20 years in the world’s most populous country.

HELL entered the Indian energy drink market in 2018, which means that it has managed to take the lead in the ‘can’ category in just 5 years. In just over 60 months, the brand’s strong sales strategy, in-house distribution team and price positioning in line with local preferences has paid off, giving HELL a leading position in yet another export country. The recent success is a testimony to the unique concept and strategy of the brand, which uses the latest achievements, including the innovative know-how of artificial intelligence, to further strengthen its international presence.

HELL energy drinks are currently available in more than 50 countries worldwide, with leading positions in many of these markets, which is an extraordinary success in Hungary. The manufacturer, now operating as a portfolio company (its product range includes iced coffees, iced teas, carbonated soft drinks and vitamin drinks), pays maximum attention to its consumers, using only high quality ingredients. The group is unique in the European energy drinks and soft drinks sector in having a globally recognised, stable brand and its own ultra-modern aluminium can and filling plant, a combination which gives it an unrivalled strategic advantage.

_{*Based on May 2023 data from market researcher NIQ, which monitors total retail sales in India in terms of value, volume and number of units.}