Tag "Gramex 2000 Kft."
Fruit syrups in the price storm
As the price level of soft drinks is on the rise, more and more people are choosing fruit syrups – but just like in all other product categories, the price/value...
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In the service of health
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...
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Vitality and health in a bottle
András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...
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One eye is crying, the other is laughing…
Veronika Kisvári, buying and sales director of Bognár-Vin Kft. (the distributor of Ági fruit syrups) reported to our magazine that the pandemic restructured the fruit syrup market very much: retail...
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